TY  - GEN
AB  - Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: Decode peoples behavior and preferences scientifically Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) Shape attractive products and services for every local market Devise immersive experiences for each persona Combine smart sensors and human senses in a powerful and ethical way Systematically increase the innovation adoption rate Invent planet and people-friendly futures.
AU  - Derval, Diana,
CN  - HF5415.32
DO  - 10.1007/978-3-662-63795-1
DO  - doi
ET  - Second edition.
ID  - 1445858
KW  - Consumers' preferences.
KW  - Senses and sensation.
KW  - Consumer behavior
KW  - Target marketing.
KW  - Product differentiation.
KW  - Sens et sensations.
KW  - Consommateurs
KW  - Cibles (Marketing)
KW  - Produits commerciaux
KW  - Consommateurs
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-662-63795-1
N1  - Previous edition: 2010.
N2  - Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: Decode peoples behavior and preferences scientifically Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) Shape attractive products and services for every local market Devise immersive experiences for each persona Combine smart sensors and human senses in a powerful and ethical way Systematically increase the innovation adoption rate Invent planet and people-friendly futures.
SN  - 9783662637951
SN  - 3662637952
T1  - The right sensory mix :decoding customers' behavior and preferences /
TI  - The right sensory mix :decoding customers' behavior and preferences /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-662-63795-1
ER  -