001445858 000__ 04090cam\a2200637Ii\4500
001445858 001__ 1445858
001445858 003__ OCoLC
001445858 005__ 20230310003854.0
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001445858 007__ cr\cn\nnnunnun
001445858 008__ 220412s2022\\\\gw\a\\\\ob\\\\001\0\eng\d
001445858 019__ $$a1329305893
001445858 020__ $$a9783662637951$$q(electronic bk.)
001445858 020__ $$a3662637952$$q(electronic bk.)
001445858 020__ $$z9783662637944
001445858 020__ $$z3662637944
001445858 0247_ $$a10.1007/978-3-662-63795-1$$2doi
001445858 035__ $$aSP(OCoLC)1310487972
001445858 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dOCLCO$$dN$T$$dOCL$$dUKAHL$$dOCLCQ
001445858 049__ $$aISEA
001445858 050_4 $$aHF5415.32$$b.D47 2022
001445858 08204 $$a658.8/342$$223
001445858 1001_ $$aDerval, Diana,$$eauthor.
001445858 24514 $$aThe right sensory mix :$$bdecoding customers' behavior and preferences /$$cDiana Derval.
001445858 250__ $$aSecond edition.
001445858 264_1 $$aBerlin :$$bSpringer,$$c2022.
001445858 300__ $$a1 online resource :$$billustrations (chiefly color).
001445858 336__ $$atext$$btxt$$2rdacontent
001445858 337__ $$acomputer$$bc$$2rdamedia
001445858 338__ $$aonline resource$$bcr$$2rdacarrier
001445858 4901_ $$aManagement for professionals
001445858 500__ $$aPrevious edition: 2010.
001445858 504__ $$aIncludes bibliographical references and index.
001445858 5050_ $$a1. Magnetic Sense, AI, and the Future of Mobility -- 2. Taste, Product Preferences, and the Future of Shopping -- 3. Polarized Light, Space Exploration, and the Future of Luxury -- 4. Colors, the Microbiome, and the Future of Beauty -- 5. Space and Time Perception, XR, and the Future of Communication -- 6. Sense of Motion, eSports, and the Future of Entertainment -- 7. Sense of Smell, Biomarkers, and the Future of Health -- 8. Sense of Status, Serious Gaming, and the Future of Work -- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX) -- 10. Sound and Voice Perception, IoT, and the Future of Living.
001445858 506__ $$aAccess limited to authorized users.
001445858 520__ $$aWhy do some people drink black coffee and others stick to tea? Why do some people prefer competitors products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: Decode peoples behavior and preferences scientifically Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) Shape attractive products and services for every local market Devise immersive experiences for each persona Combine smart sensors and human senses in a powerful and ethical way Systematically increase the innovation adoption rate Invent planet and people-friendly futures.
001445858 588__ $$aDescription based on print version record.
001445858 650_0 $$aConsumers' preferences.
001445858 650_0 $$aSenses and sensation.
001445858 650_0 $$aConsumer behavior$$xPsychological aspects.
001445858 650_0 $$aTarget marketing.
001445858 650_0 $$aProduct differentiation.
001445858 650_6 $$aSens et sensations.
001445858 650_6 $$aConsommateurs$$xComportement$$xAspect psychologique.
001445858 650_6 $$aCibles (Marketing)
001445858 650_6 $$aProduits commerciaux$$xDifférenciation.
001445858 650_6 $$aConsommateurs$$xPréférences.
001445858 655_0 $$aElectronic books.
001445858 77608 $$iPrint version:$$aDerval, Diana.$$tRight sensory mix.$$bSecond edition.$$dBerlin : Springer, 2022$$z9783662637944$$w(OCoLC)1295112941
001445858 830_0 $$aManagement for professionals.
001445858 852__ $$bebk
001445858 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-662-63795-1$$zOnline Access$$91397441.1
001445858 909CO $$ooai:library.usi.edu:1445858$$pGLOBAL_SET
001445858 980__ $$aBIB
001445858 980__ $$aEBOOK
001445858 982__ $$aEbook
001445858 983__ $$aOnline
001445858 994__ $$a92$$bISE