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001445912 001__ 1445912
001445912 003__ OCoLC
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001445912 019__ $$a1306528971$$a1308396136$$a1308798717$$a1309040177$$a1310338466
001445912 020__ $$a9783030958091$$q(ebook)
001445912 020__ $$a3030958094$$q(ebook)
001445912 020__ $$z9783030958084$$q(hardback)
001445912 020__ $$z3030958086$$q(hardback)
001445912 0247_ $$a10.1007/978-3-030-95809-1$$2doi
001445912 035__ $$aSP(OCoLC)1310788470
001445912 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dOCLCO$$dOCLCF$$dUIU$$dUKAHL$$dOCLCQ
001445912 049__ $$aISEA
001445912 050_4 $$aHD69.B7$$bC537 2021eb
001445912 08204 $$a658.8/27$$223/eng/20220414
001445912 1112_ $$aCOBLI (Conference)$$n(2nd :$$d2021 :$$cOrleans, France)
001445912 24510 $$aBrand, label, and product intelligence :$$bsecond International Conference, COBLI 2021 /$$cJoseph Kaswengi, Aurore Ingarao, editors.
001445912 2463_ $$aCOBLI 2021
001445912 264_1 $$aCham, Switzerland :$$bSpringer,$$c2022.
001445912 300__ $$a1 online resource (x, 258 pages) :$$billustrations (black and white, and color).
001445912 336__ $$atext$$btxt$$2rdacontent
001445912 337__ $$acomputer$$bc$$2rdamedia
001445912 338__ $$aonline resource$$bcr$$2rdacarrier
001445912 4901_ $$aSpringer proceedings in business and economics
001445912 500__ $$aConference proceedings.
001445912 504__ $$aIncludes bibliographical references.
001445912 5050_ $$aIntro -- Organization -- Preface -- Contents -- Part I Distribution and Local Products -- 1 Quality Certification in the Face of Agricultural Relocalization: Between Peaceful Coexistence and Tension-Analysis Based on Cheese Production in Occitanie (France) -- 1 Introduction -- 2 SIQOs and the Local: An Ambiguous Relationship -- 2.1 The Return of the Local, a Component of Agricultural and Food-Related Transition -- 2.2 SIQOs and the Agricultural Transition: Between Questions and Attempts to Adapt -- 2.3 'SIQO' Products and 'Local' Products: Partially Distinct Logics
001445912 5058_ $$a3 SIQO Chains and Alternative Local Initiatives: A Kind of Competition? -- 3.1 Method -- 3.2 The Rocamadour PDO: Goat-Farming Relocalization in the Face of Alternative Competition -- 3.3 Pyrenean Tomme PGI: Militant Actors Versus an "Out of Touch" SIQO -- 4 Elements of Discussion: The Repositioning of SIQOs and the Relocalization of Agriculture -- 4.1 SIQO Products and Local Products: Two Different Ethics of Production -- 4.2 Between Territorial Anchoring and Convergence of Models -- 5 Conclusion -- Bibliography
001445912 5058_ $$a2 An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers' Perceptions and Behaviors -- 1 Introduction -- 2 Theoretical Background -- 2.1 Background Music as an Atmospheric Stimulus -- 2.2 How Does Background Music Affects Shoppers' Behaviors? -- 3 Research Methodology -- 4 Results and Discussion -- 4.1 Attitudes Towards Retail Store Atmosphere -- 4.2 Attitudes Towards Background Music -- 4.3 Effect of Background Music on Consumer Responses -- 5 Conclusion -- 5.1 Theoretical Implications -- 5.2 Managerial Implications -- 5.3 Limitations and Future Studies
001445912 5058_ $$aAppendix -- Appendix 1: Semi-Structured Interview Guide -- Appendix 2: Nvivo Analysis Results -- References -- 3 Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance -- 1 Introduction -- 2 Conceptual Framework -- 2.1 A Review of Previous Studies -- 2.2 Revitalising Town Centre Trade: A Cross-Section of Retailers and Customers -- 3 Methodology and Results -- 3.1 The Role of the Merchants' Association -- 3.2 The Perception and Expectations of Customers -- 3.3 The Traders' Association -- 4 Recommendations and Limitations -- 4.1 Theoretical Implications
001445912 5058_ $$a4.2 Managerial Implications -- 4.3 Limitations and Future Research Directions -- Bibliography -- 4 Consumption Values of Organic and "Beldi" Food Products in Morocco -- 1 Introduction -- 2 Literature Review -- 2.1 The Consumption Values -- 2.2 The Values of Organic Food Product Consumption -- 3 Empirical Study -- 3.1 Methodology -- 3.2 Results and Discussion -- 4 Conclusion -- Annex 1: Socio-demographic characteristics of our sample -- Bibliography -- Part II Brand, Products, and Consumer Behavior -- 5 Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984-2021
001445912 506__ $$aAccess limited to authorized users.
001445912 520__ $$aThis book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
001445912 588__ $$aDescription based on print version record.
001445912 650_0 $$aBrand name products$$vCongresses.
001445912 650_0 $$aLabels$$vCongresses.
001445912 650_6 $$aProduits de marque$$vCongrès.
001445912 650_6 $$aÉtiquettes$$vCongrès.
001445912 655_0 $$aElectronic books.
001445912 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001445912 7001_ $$aKaswengi, Joseph,$$eeditor.$$1https://isni.org/isni/0000000499762362
001445912 7001_ $$aIngarao, Aurore,$$eeditor.
001445912 77608 $$iPrint version:$$aCOBLI (Conference) (2nd : 2021 : Orleans, France).$$tBrand, label, and product intelligence.$$dCham : Springer, 2022$$z9783030958084$$w(OCoLC)1308532271
001445912 830_0 $$aSpringer proceedings in business and economics.
001445912 852__ $$bebk
001445912 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-95809-1$$zOnline Access$$91397441.1
001445912 909CO $$ooai:library.usi.edu:1445912$$pGLOBAL_SET
001445912 980__ $$aBIB
001445912 980__ $$aEBOOK
001445912 982__ $$aEbook
001445912 983__ $$aOnline
001445912 994__ $$a92$$bISE