China's publishing industry in the era of big data / Li Zhang, Junlin Qu, Jing Jie, Nannan Liang.
Zhang, Li.; Qu, Junlin.; Jie, Jing.; Liang, Nannan.
2022
Z462
Available Online

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Title China's publishing industry in the era of big data / Li Zhang, Junlin Qu, Jing Jie, Nannan Liang.
Author Zhang, Li.
ISBN 9789811904288 (electronic bk.)
9811904286 (electronic bk.)
9811904278
9789811904271
DOI https://doi.org/10.1007/978-981-19-0428-8
Imprint Singapore : Springer, 2022.
Language English
Description 1 online resource (215 pages)
Other Standard Identifiers 10.1007/978-981-19-0428-8 doi
Call Number Z462
Dewey Decimal Classification 338.4707050951
Summary This book introduces Chinas current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed April 21, 2022).
Added Author Qu, Junlin.
Jie, Jing.
Liang, Nannan.
Series Research series on the Chinese dream and China's development path.
Available in Other Form China's Publishing Industry in the Era of Big Data.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Intro
Series Preface
Preface
Contents
1 Existing Data in Traditional Publishing Industry
1.1 Types of Data in Traditional Publishing Industry
1.2 Volume of Data in Traditional Publishing Industry
1.3 Use of Data in Traditional Publishing Industry
Reference
2 Big Data in the Internet Industry and Other Emerging Industries
2.1 Main Types of Big Data
2.2 Big Data Volume
2.3 Use of Big Data
References
3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry

3.1 Characteristics of Data in the Traditional Publishing Industry
3.2 Characteristics of Big Data in the Internet Industry
3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry
Reference
4 The Impact of Big Data on Traditional Publishing
4.1 The Great Impact of the Internet on Traditional Publishing
4.2 The Impact of Big Data on the Traditional Publishing Industry
4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry
References

5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet
5.1 Attempts of Big Data Applications of Traditional Publishing Industry
5.2 Big Data Application Cases of Emerging Digital Content Industry
5.3 Role of Traditional Publishing Industry in Big Data Application
6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data
6.1 Industry Level: Change Ideas Effectively
6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation

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