Intro
Series Preface
Preface
Contents
1 Existing Data in Traditional Publishing Industry
1.1 Types of Data in Traditional Publishing Industry
1.2 Volume of Data in Traditional Publishing Industry
1.3 Use of Data in Traditional Publishing Industry
Reference
2 Big Data in the Internet Industry and Other Emerging Industries
2.1 Main Types of Big Data
2.2 Big Data Volume
2.3 Use of Big Data
References
3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry

3.1 Characteristics of Data in the Traditional Publishing Industry
3.2 Characteristics of Big Data in the Internet Industry
3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry
Reference
4 The Impact of Big Data on Traditional Publishing
4.1 The Great Impact of the Internet on Traditional Publishing
4.2 The Impact of Big Data on the Traditional Publishing Industry
4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry
References

5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet
5.1 Attempts of Big Data Applications of Traditional Publishing Industry
5.2 Big Data Application Cases of Emerging Digital Content Industry
5.3 Role of Traditional Publishing Industry in Big Data Application
6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data
6.1 Industry Level: Change Ideas Effectively
6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation