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001446101 001__ 1446101
001446101 003__ OCoLC
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001446101 019__ $$a1311570873$$a1311952112
001446101 020__ $$a9783030981839$$q(electronic bk.)
001446101 020__ $$a3030981835$$q(electronic bk.)
001446101 020__ $$z9783030981822
001446101 020__ $$z3030981827
001446101 0247_ $$a10.1007/978-3-030-98183-9$$2doi
001446101 035__ $$aSP(OCoLC)1312170413
001446101 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dGW5XE$$dYDX$$dOCLCO$$dN$T$$dOCLCF$$dOCLCQ$$dUKAHL$$dOCLCQ
001446101 049__ $$aISEA
001446101 050_4 $$aHD58.8
001446101 08204 $$a658.4/063$$223/eng/20220503
001446101 24500 $$aOrganizational innovation in the digital age /$$cCarolina Machado, J. Paulo Davim, editors.
001446101 260__ $$aCham, Switzerland :$$bSpringer,$$c2022.
001446101 300__ $$a1 online resource (221 pages)
001446101 336__ $$atext$$btxt$$2rdacontent
001446101 337__ $$acomputer$$bc$$2rdamedia
001446101 338__ $$aonline resource$$bcr$$2rdacarrier
001446101 500__ $$a3 Method.
001446101 500__ $$aIncludes index.
001446101 5050_ $$aIntro -- Preface -- Contents -- Editors and Contributors -- Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets -- 1 Introduction -- 2 Organizational Agility -- 2.1 The Concept of Organizational Agility -- 2.2 Marketing Agility -- 3 Marketing in Hyper-connected Environments -- 3.1 New-Age Digital Technologies in Marketing -- 3.2 Digital Platforms, Business Model Innovation, and Marketing Agility -- 4 Marketing Management Support Systems and Marketing Agility in Hyper-connected Environments
001446101 5058_ $$a4.1 Marketing Management Support Systems -- 4.2 New-Age Technologies and Marketing Management Support Systems -- 4.3 IT-Enhanced MMSSs and Marketing Agility -- 5 Conclusion -- References -- Neuromarketing for Design Thinking: The Use of Neuroscientific Tools in the Innovation Process -- 1 Introduction -- 2 Neuroscience Applied to Marketing -- 2.1 Neuroscience Methods Applied to Market Research -- 3 Organizational Innovation -- 3.1 Use of Neuroscience Tools in DT Process -- 4 Ethical Considerations When Using Neuroscientific Tools for Commercial Purposes -- 5 Conclusions -- References
001446101 5058_ $$aSurfing on Big Data: Automation and Data Mining as a Marketing Strategy -- 1 Introduction -- 2 Big Data Everywhere -- 2.1 Big Data Marketing -- 3 Approaching the Concept of Artificial Intelligence and Its Business Implications -- 3.1 Machine Learning and Marketing -- 3.2 Algorithms and Human Action. When the Machine is Already More Effective Than the Human -- 3.3 Voice Recognition. Last Frontier ... or Not -- 3.4 Deep Learning. One Step Further -- 4 Opportunities -- 4.1 No-Coding Low-Coding Philosophies. Democratising Artificial Intelligence from a Technological Perspective
001446101 5058_ $$a4.2 The Rise of Automation Tools -- 4.3 Proprietary Algorithms for the Businesses of the Future -- 4.4 Developing Entrepreneurial Ecosystems, the Value of Innovation, Innovation Ecosystems -- 5 Risks and Weaknesses -- 5.1 Cybersecurity. The Invisible Threat. -- 5.2 Legal Certainty. The Threat to the Digital Industry Behind Physical Borders. -- 5.3 Algorithm Bias -- 6 Conclusions -- References -- Video Recruitment: Online Perspectives and Implications for Employer Branding -- 1 Introduction -- 1.1 Literature Review and Theoretical Framework -- 2 Methodology -- 2.1 Data Collection
001446101 5058_ $$a2.2 Data Analysis -- 3 Research Results -- 3.1 LinkedIn Users' Comments -- 3.2 RecRight's Content on Video Recruitment and Employer Branding -- 4 Research Implications -- 5 Research Limitations and Future Research -- References -- The Future of Work: Personal and Engaging Practices for a Superior Productivity -- 1 Introduction -- 2 Conceptual Background and Hypotheses -- 2.1 The New Ways of Working (NWW) -- 2.2 The Relationship Between Employee Engagement and New Ways of Working -- 2.3 The Relationship Between Employee Engagement and Productivity at Work in the Context of New Ways of Working
001446101 506__ $$aAccess limited to authorized users.
001446101 520__ $$aThis book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve businesss development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age.
001446101 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed May 3, 2022).
001446101 650_0 $$aOrganizational change.
001446101 650_0 $$aReengineering (Management)
001446101 650_0 $$aManagement information systems.
001446101 650_6 $$aChangement organisationnel.
001446101 650_6 $$aRéingénierie organisationnelle.
001446101 650_6 $$aSystèmes d'information de gestion.
001446101 655_0 $$aElectronic books.
001446101 7001_ $$aMachado, Carolina,$$d1965-
001446101 7001_ $$aDavim, J. Paulo.
001446101 77608 $$iPrint version:$$aMachado, Carolina.$$tOrganizational Innovation in the Digital Age.$$dCham : Springer International Publishing AG, ©2022$$z9783030981822
001446101 852__ $$bebk
001446101 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-98183-9$$zOnline Access$$91397441.1
001446101 909CO $$ooai:library.usi.edu:1446101$$pGLOBAL_SET
001446101 980__ $$aBIB
001446101 980__ $$aEBOOK
001446101 982__ $$aEbook
001446101 983__ $$aOnline
001446101 994__ $$a92$$bISE