TY  - GEN
N2  - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
DO  - 10.1007/978-3-030-90657-3
DO  - doi
AB  - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
T1  - Commodity marketing :strategies, concepts, and cases /
DA  - 2022.
CY  - Cham, Switzerland :
AU  - Enke, Margit,
AU  - Geigenmüller, Anja,
AU  - Leischnig, Alexander,
CN  - HF1040.7
PB  - Springer,
PP  - Cham, Switzerland :
LA  - eng
PY  - 2022.
ID  - 1446239
KW  - Commercial products
KW  - Commodification.
SN  - 9783030906573
SN  - 3030906574
TI  - Commodity marketing :strategies, concepts, and cases /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-90657-3
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-90657-3
ER  -