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Analyse, ideate and grow : the role of creativity and entrepreneurship / Vanessa Ratten.

9789811908903 (electronic bk.)
9811908907 (electronic bk.)
9789811908897
9811908893

Singapore : Springer, [2022]

©2022

English

1 online resource.

10.1007/978-981-19-0890-3 doi

HB615

658.4/21

This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.

Includes bibliographical references and index.

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Online resource; title from PDF title page (SpringerLink, viewed May 9, 2022).

Classroom companion. Business. 2662-2874

Print version: 9789811908897

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