Analyse, ideate and grow : the role of creativity and entrepreneurship / Vanessa Ratten.
Ratten, Vanessa, author.
2022
HB615
Available Online

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Title Analyse, ideate and grow : the role of creativity and entrepreneurship / Vanessa Ratten.
Author Ratten, Vanessa, author.
ISBN 9789811908903 (electronic bk.)
9811908907 (electronic bk.)
9789811908897
9811908893
DOI https://doi.org/10.1007/978-981-19-0890-3
Published Singapore : Springer, [2022]
Copyright ©2022
Language English
Description 1 online resource.
Item Number 10.1007/978-981-19-0890-3 doi
Call Number HB615
Dewey Decimal Classification 658.4/21
Summary This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. This book takes into account altering environmental conditions that influence business strategy. Further, to do a proper analysis takes time and skill thus it is important to know what resources and expertise is required. This book shows that the ideation process involves more creativity in terms of thinking outside the box. This involves new thought processes about emerging technological change that will influence business directions. This book states that ideation is a process that requires some degree of flexibility as market circumstances mean constant innovation is required.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed May 9, 2022).
Series Classroom companion. Business. 2662-2874
Available in Other Form Print version: 9789811908897
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. The role of entrepreneurship in society
2. Corporate entrepreneurship
3. Social forms of entrepreneurship
4. Stakeholders in entrepreneurial business ventures
5. Entrepreneurial marketing
6. Sustainability initiatives in entrepreneurship
7. Entrepreneurial leadership
8. Analysing innovation
9. Creativity and ideation
10. Entrepreneurial ecosystems.

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