001446391 000__ 05393cam\a2200541Ii\4500 001446391 001__ 1446391 001446391 003__ OCoLC 001446391 005__ 20230310003955.0 001446391 006__ m\\\\\o\\d\\\\\\\\ 001446391 007__ cr\cn\nnnunnun 001446391 008__ 220503s2022\\\\enka\\\\ob\\\\001\0\eng\d 001446391 019__ $$a1313386809$$a1313479636 001446391 020__ $$a9783030942069$$q(electronic bk.) 001446391 020__ $$a3030942066$$q(electronic bk.) 001446391 020__ $$z9783030942052 001446391 020__ $$z3030942058 001446391 0247_ $$a10.1007/978-3-030-94206-9$$2doi 001446391 035__ $$aSP(OCoLC)1313808212 001446391 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dOCLCO$$dUKMGB$$dN$T$$dOCLCF$$dUKAHL$$dOCLCQ 001446391 049__ $$aISEA 001446391 050_4 $$aHD62.5 001446391 08204 $$a658.4/21$$223/eng/20220503 001446391 1001_ $$aHuang, Yujia,$$eauthor. 001446391 24510 $$aDesign thinking for new business contexts :$$ba critical analysis through theory and practice /$$cYujia Huang, David Hands. 001446391 264_1 $$aBasingstoke :$$bPalgrave Macmillan,$$c[2022] 001446391 264_4 $$c©2022 001446391 300__ $$a1 online resource :$$billustrations 001446391 336__ $$atext$$btxt$$2rdacontent 001446391 337__ $$acomputer$$bc$$2rdamedia 001446391 338__ $$aonline resource$$bcr$$2rdacarrier 001446391 504__ $$aIncludes bibliographical references and index. 001446391 5050_ $$a1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Readers Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and Design[ing] -- 2.3 Design Thinking and Business Planning Activities -- 2.4 Design Thinking and Business Strategy -- 2.5 Design Thinking in SMES -- References -- 3 Crossing Boundaries: Design into Business and Management -- 3.1 Introduction -- 3.2 Design for Business: The Critical Imperative -- 3.3 Teaching Design in Design Schools -- 3.4 Teaching Business Management in Business Schools -- 3.5 Academia and Industry: Design Alliances -- References -- 4 Organisational Complexity and Change by Design -- 4.1 Introduction -- 4.2 Managing Complexity and the Organisation -- 4.3 Managing Uncertainty in Unpredictable Times -- 4.4 Organisational Change Management -- 4.5 A Designerly Approach to Organisational Change -- References -- 5 Business Thinking Through Design -- 5.1 Introduction -- 5.2 Economic Systems that Shape Business Environments -- 5.3 New Economic Systems Reshaping the Business Environment -- 5.4 Types of Organisations -- 5.5 Business Structures -- 5.6 Business Composition -- 5.7 Design Thinking: Tensions and Challenges -- References -- 6 Design Thinking for Sustainable Futures -- 6.1 Introduction -- 6.2 Mission Impossible? -- 6.3 Sustainable Futures -- 6.4 Corporate Social Responsibility -- 6.5 Social EnterprisesA Hybrid Business Model -- References -- 7 Design Thinking for Branding -- 7.1 Introduction -- 7.2 Brand Audit, Consumer Ethnography, and Design Thinking -- 7.3 Identifying Branding Problems and/or Opportunities -- 7.4 Design Thinking and the Development of Branding Strategies -- References -- 8 Design Thinking: Practice and Applications -- 8.1 Introduction -- 8.2 Design Processes, Methods and Tools -- 8.3 Case Example 1: Hitachi ABB Power Grids -- 8.4 Case Example 2: Maas Global -- 8.5 Understanding the Student Learning Experience Through a Design Methods Approach -- References -- 9 Design Directions and Future Trajectories -- 9.1 Introduction -- 9.2 Design Influences and Contested Territories -- 9.3 Democratic Design -- 9.4 Data and Design -- 9.5 Design Directions in an Era of Uncertainty -- References -- 10 Summary -- 10.1 The Design Nexus: Reflections and Reorganisation -- 10.2 Design Values -- 10.3 Design Commonwealth -- 10.4 Design Perspectives -- 10.5 Design Transformations -- 10.6 Design Futures -- 10.7 Final Reflections. 001446391 506__ $$aAccess limited to authorized users. 001446391 520__ $$aThis textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool. . 001446391 588__ $$aDescription based on print version record. 001446391 650_0 $$aNew business enterprises. 001446391 650_0 $$aCreative ability in business. 001446391 650_6 $$aNouvelles entreprises. 001446391 650_6 $$aCréativité dans les affaires. 001446391 655_0 $$aElectronic books. 001446391 7001_ $$aHands, David,$$cPh. D.,$$eauthor.$$1https://isni.org/isni/0000000117298171 001446391 77608 $$iPrint version:$$aHuang, Yujia.$$tDesign thinking for new business contexts.$$dBasingstoke : Palgrave Macmillan, 2022$$z9783030942052$$w(OCoLC)1308691851 001446391 852__ $$bebk 001446391 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-94206-9$$zOnline Access$$91397441.1 001446391 909CO $$ooai:library.usi.edu:1446391$$pGLOBAL_SET 001446391 980__ $$aBIB 001446391 980__ $$aEBOOK 001446391 982__ $$aEbook 001446391 983__ $$aOnline 001446391 994__ $$a92$$bISE