001446584 000__ 03760cam\a2200541Ii\4500
001446584 001__ 1446584
001446584 003__ OCoLC
001446584 005__ 20230310004006.0
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001446584 007__ cr\un\nnnunnun
001446584 008__ 220510s2022\\\\sz\a\\\\ob\\\\001\0\eng\d
001446584 019__ $$a1314432075$$a1314854092
001446584 020__ $$a9783030990947$$q(electronic bk.)
001446584 020__ $$a303099094X$$q(electronic bk.)
001446584 020__ $$z9783030990930
001446584 020__ $$z3030990931
001446584 0247_ $$a10.1007/978-3-030-99094-7$$2doi
001446584 035__ $$aSP(OCoLC)1315541623
001446584 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dOCLCF$$dUKAHL$$dOCLCQ
001446584 049__ $$aISEA
001446584 050_4 $$aHF5415.1265
001446584 08204 $$a659.14/4$$223/eng/20220510
001446584 1001_ $$aLooy, Amy van,$$eauthor.
001446584 24510 $$aSocial media management :$$busing social media as a business instrument /$$cAmy Van Looy.
001446584 250__ $$aSecond edition.
001446584 264_1 $$aCham, Switzerland :$$bSpringer,$$c2022.
001446584 300__ $$a1 online resource (xxiii, 275 pages) :$$billustrations.
001446584 336__ $$atext$$btxt$$2rdacontent
001446584 337__ $$acomputer$$bc$$2rdamedia
001446584 338__ $$aonline resource$$bcr$$2rdacarrier
001446584 4901_ $$aSpringer texts in business and economics,$$x2192-4341
001446584 504__ $$aIncludes bibliographical references and index.
001446584 5050_ $$a1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- 8. Social Network Data and Predictive Mining (Business Intelligence 2) -- 9. e-Recruitment -- 10. Crowdfunding -- 11. Legal and Ethical Issues in Social Media -- 12. Wrap-Up: integration exercises.
001446584 506__ $$aAccess limited to authorized users.
001446584 520__ $$aThis is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers' interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises.
001446584 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed May 10, 2022).
001446584 650_0 $$aSocial media.
001446584 650_0 $$aInternet marketing.
001446584 650_0 $$aBusiness$$xComputer network resources.
001446584 655_0 $$aElectronic books.
001446584 77608 $$iPrint version: $$z3030990931$$z9783030990930$$w(OCoLC)1302574834
001446584 830_0 $$aSpringer texts in business and economics,$$x2192-4341
001446584 852__ $$bebk
001446584 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-99094-7$$zOnline Access$$91397441.1
001446584 909CO $$ooai:library.usi.edu:1446584$$pGLOBAL_SET
001446584 980__ $$aBIB
001446584 980__ $$aEBOOK
001446584 982__ $$aEbook
001446584 983__ $$aOnline
001446584 994__ $$a92$$bISE