TY - GEN N2 - This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization techniques can be used to implement intelligent business automation systems. The book examines business problems concerning supply chain, marketing & CRM, financial, manufacturing and human resources functions and supplies solutions in Python. DO - 10.1007/978-3-030-93823-9 DO - doi AB - This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization techniques can be used to implement intelligent business automation systems. The book examines business problems concerning supply chain, marketing & CRM, financial, manufacturing and human resources functions and supplies solutions in Python. T1 - Business analytics for professionals / DA - 2022. CY - Cham : AU - Ustundag, Alp, AU - Cevikcan, Emre. AU - Beyca, Omer Faruk. CN - HF5548.2 PB - Springer, PP - Cham : PY - 2022. ID - 1446684 KW - Business KW - Big data. KW - Business logistics. SN - 9783030938239 SN - 3030938239 TI - Business analytics for professionals / LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-93823-9 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-93823-9 ER -