@article{1446844,
      recid = {1446844},
      author = {Kreutzer, Ralf T.},
      title = {Toolbox digital business : leadership, business models,  technologies and change /},
      pages = {1 online resource (xxi, 561 pages) :},
      abstract = {This book provides important guidelines for the digital  transformation process and shows how established companies  in particular can use digitization for their strategic  further development. It highlights developments in IT and  data management, supported by AI, and analyzes how  marketing, sales, HR, the corporate organization and  controlling must be transformed in the digital age in order  to take advantage of these new opportunities as early and  comprehensively as possible. The tools offered in this book  will support companies in actively shaping the change.},
      url = {http://library.usi.edu/record/1446844},
      doi = {https://doi.org/10.1007/978-3-658-37017-6},
}