@article{1446918,
      author = {Hooffacker, Gabriele,},
      url = {http://library.usi.edu/record/1446918},
      title = {Online journalism : copywriting and conception for the  internet ; a handbook for training and practice /},
      abstract = {The handbook provides tips and practical guidance on  copywriting for the Internet and intranet, moving images  and podcasts, social networks and communities, forms and  formats of the medium, and content management processes.  How does one become an online journalist? Where do online  journalists work? What do they need to know: journalistic  craft, Internet skills, online law? How do you write  teasers? How do you integrate user activities? What role do  audio and video play in the cross-media web offering? How  do you ensure that your content is found (search engine  optimization)? This book is a translation of an original  German 5th edition Online-Journalismus by Gabriele  Hooffacker, published by Springer VS, imprint of Springer  Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020.  The translation was done with the help of artificial  intelligence (machine translation by the service  DeepL.com). A subsequent human revision was done primarily  in terms of content, so that the book will read  stylistically differently from a conventional translation.  Springer Nature works continuously to further the  development of tools for the production of books and on the  related technologies to support the authors. The content  The profession: activities and fields of work.- The  medium.- Online users.- Hypertext and storyboard.-  Presentation forms and multi-modal formats.- Participative  forms and formats.- The law.- Training and further  education.- Technical terms. The target groups Journalists  Graduates and lecturers in academies and journalism schools  Young professionals Lecturers and students at universities  The author Gabriele Hooffacker founded the Journalism  Academy in Munich and is professor for the teaching area  "media-adequate content preparation" at the University of  applied sciences Leipzig.},
      doi = {https://doi.org/10.1007/978-3-658-35731-3},
      recid = {1446918},
      pages = {1 online resource (xii, 191 pages) :},
}