Huawei wisdom : develop strategy to execution at critical moments / Lan Tao.

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Huawei wisdom : develop strategy to execution at critical moments / Lan Tao.

9789811911699 (electronic bk.)
981191169X (electronic bk.)
9789811911682
9811911681

Singapore : Springer ; [China] : Posts & Telecom Press, [2022]

©2022

English

1 online resource : illustrations

10.1007/978-981-19-1169-9 doi

HD57.7

658.4/092

This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc. This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Includes bibliographical references.

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