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001447110 001__ 1447110
001447110 003__ OCoLC
001447110 005__ 20230310004102.0
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001447110 019__ $$a1319198438$$a1319344983$$a1321808008
001447110 020__ $$a3030991547$$qelectronic book
001447110 020__ $$a9783030991548$$q(electronic bk.)
001447110 020__ $$z9783030991531
001447110 020__ $$z3030991539
001447110 0247_ $$a10.1007/978-3-030-99154-8$$2doi
001447110 035__ $$aSP(OCoLC)1322068872
001447110 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dYDX$$dN$T$$dUKMGB$$dOCLCF$$dUKAHL$$dOCLCQ
001447110 049__ $$aISEA
001447110 050_4 $$aHF5827.93$$b.C85 2022
001447110 08204 $$a659.1082$$223/eng/20220531
001447110 24504 $$aThe cultural politics of femvertising :$$bselling empowerment /$$cJoel Gwynne, editor.
001447110 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2022]
001447110 264_4 $$c©2022
001447110 300__ $$a1 online resource (xi, 237 pages) :$$billustrations.
001447110 336__ $$atext$$btxt$$2rdacontent
001447110 337__ $$acomputer$$bc$$2rdamedia
001447110 338__ $$aonline resource$$bcr$$2rdacarrier
001447110 4901_ $$aPalgrave studies in (re)presenting gender,$$x2662-9372
001447110 500__ $$aIncludes index.
001447110 5050_ $$a1. Introduction -- Part I. East Asia -- 2. Victoria's Secret Goes to China: The Failed Promise of Empowerment -- 3. "Beauty is Growing Up": A Critical Case Study of Femvertising in Contemporary South Korea -- 4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China -- 5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China -- Part II. Anglo-America -- 6. What does it take to be 'Savage'?: Diversity, Empowerment and Representation in Rihanna's Savage x Fenty Fashion Show -- 7. The Impact of Femvertising on Pink Breast Cancer Products in Australia -- 8. "Stay woke. Make moves" Branding for a Feminist Future Amidst Pandemic Precarity -- 9. "We Are What We Do": Postfeminism and Nostalgia in Bank Femvertising -- Part III. South America -- 10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil -- 11. Femvertising and Commodity Feminism: The Brazilian Context. .
001447110 506__ $$aAccess limited to authorized users.
001447110 520__ $$aThis book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture. Joel Gwynne teaches cultural studies and gender at the National Institute of Education, Singapore, where is also the Programme Leader for the MEd in English. He is the author and editor of several books on gender, cultural studies and film, including Erotic Memoirs and Postfeminism: The Politics of Pleasure (Palgrave Macmillan, 2013), Postfeminism and Contemporary Hollywood Cinema (Palgrave Macmillan, 2013), and Ageing, Popular Culture and Contemporary Feminism: Harleys and Hormones (Palgrave Macmillan, 2014).
001447110 588__ $$aOnline resource; title from PDF title page ( viewed May 31, 2022).
001447110 650_0 $$aAdvertising and women.
001447110 650_0 $$aWomen in advertising.
001447110 650_0 $$aFeminism.
001447110 655_0 $$aElectronic books.
001447110 7001_ $$aGwynne, Joel,$$eeditor.
001447110 77608 $$iPrint version:$$z3030991539$$z9783030991531$$w(OCoLC)1302574932
001447110 830_0 $$aPalgrave studies in (re)presenting gender.$$x2662-9372
001447110 852__ $$bebk
001447110 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-99154-8$$zOnline Access$$91397441.1
001447110 909CO $$ooai:library.usi.edu:1447110$$pGLOBAL_SET
001447110 980__ $$aBIB
001447110 980__ $$aEBOOK
001447110 982__ $$aEbook
001447110 983__ $$aOnline
001447110 994__ $$a92$$bISE