Advances in national brand and private label marketing : Ninth International Conference, 2022 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, editors.
2022
HF5411 .I583 2022
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Details
Title
Advances in national brand and private label marketing : Ninth International Conference, 2022 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, editors.
Meeting Name
International Conference on Research on National Brand & Private Label Marketing (9th : 2022 : Barcelona, Spain)
ISBN
3031065816 electronic book
9783031065811 (electronic bk.)
9783031065804 print
3031065808
9783031065811 (electronic bk.)
9783031065804 print
3031065808
Published
Cham, Switzerland : Springer, [2022]
Language
English
Description
1 online resource (xi, 202 pages) : illustrations (some color).
Item Number
10.1007/978-3-031-06581-1 doi
Call Number
HF5411 .I583 2022
Dewey Decimal Classification
658.8
Summary
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Bibliography, etc. Note
Includes bibliographical references and author index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on June 15, 2022).
Added Author
Martínez-López, Francisco J., 1960- editor.
Gázquez-Abad, Juan Carlos, editor.
Ieva, Marco (Research fellow in marketing), editor.
Gázquez-Abad, Juan Carlos, editor.
Ieva, Marco (Research fellow in marketing), editor.
Series
Springer proceedings in business and economics. 2198-7254
Available in Other Form
Print version: 9783031065804
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