@article{1447421,
      note = {Includes author index.},
      author = {Martínez-López, Francisco J., and Martinez, Luis F.},
      url = {http://library.usi.edu/record/1447421},
      title = {Advances in digital marketing and eCommerce : third  International Conference 2022 /. Digital Marketing &  ECommerce Conference},
      publisher = {Springer,},
      abstract = {This book highlights the latest research articles  presented at the Third Digital Marketing & eCommerce  Conference in June 2022. Papers include a varied set of  digital marketing and eCommerce-related topics such as user  psychology and behavior in social commerce, influencer  marketing in social commerce, social media monetization  strategies and social commerce characteristics. The papers  also extends to the topics of branding, business models,  user and data privacy, social video marketing and commerce,  among others.},
      doi = {https://doi.org/10.1007/978-3-031-05728-1},
      recid = {1447421},
      pages = {1 online resource (319 pages)},
      address = {Cham :},
      year = {2022},
}