TY  - GEN
N2  - This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
DO  - 10.1007/978-3-031-05728-1
DO  - doi
AB  - This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
T1  - Advances in digital marketing and eCommerce :third International Conference 2022 /
DA  - 2022.
CY  - Cham :
AU  - Martínez-López, Francisco J.,
AU  - Martinez, Luis F.
CN  - HF5548.32
PB  - Springer,
PP  - Cham :
PY  - 2022.
N1  - Includes author index.
ID  - 1447421
KW  - Electronic commerce
KW  - Internet marketing
SN  - 9783031057281
SN  - 3031057287
TI  - Advances in digital marketing and eCommerce :third International Conference 2022 /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-05728-1
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-05728-1
ER  -