001447421 000__ 02608cam\a2200517\a\4500
001447421 001__ 1447421
001447421 003__ OCoLC
001447421 005__ 20230310004117.0
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001447421 007__ cr\un\nnnunnun
001447421 008__ 220611s2022\\\\sz\\\\\\o\\\\\101\0\eng\d
001447421 020__ $$a9783031057281$$q(electronic bk.)
001447421 020__ $$a3031057287$$q(electronic bk.)
001447421 020__ $$z9783031057274
001447421 0247_ $$a10.1007/978-3-031-05728-1$$2doi
001447421 035__ $$aSP(OCoLC)1328137885
001447421 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dGW5XE$$dOCLCF$$dOCLCQ$$dUKAHL$$dOCLCQ
001447421 049__ $$aISEA
001447421 050_4 $$aHF5548.32
001447421 08204 $$a658.8/72$$223/eng/20220617
001447421 1112_ $$aDigital Marketing & ECommerce Conference$$n(3rd :$$d2022)
001447421 24510 $$aAdvances in digital marketing and eCommerce :$$bthird International Conference 2022 /$$cFrancisco J. Martínez-López, Luis F. Martinez, editors.
001447421 260__ $$aCham :$$bSpringer,$$c2022.
001447421 300__ $$a1 online resource (319 pages)
001447421 336__ $$atext$$btxt$$2rdacontent
001447421 337__ $$acomputer$$bc$$2rdamedia
001447421 338__ $$aonline resource$$bcr$$2rdacarrier
001447421 4901_ $$aSpringer proceedings in business and economics
001447421 500__ $$aIncludes author index.
001447421 506__ $$aAccess limited to authorized users.
001447421 520__ $$aThis book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
001447421 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed June 17, 2022).
001447421 650_0 $$aElectronic commerce$$vCongresses.
001447421 650_0 $$aInternet marketing$$vCongresses.
001447421 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001447421 655_0 $$aElectronic books.
001447421 7001_ $$aMartínez-López, Francisco J.,$$d1960-
001447421 7001_ $$aMartinez, Luis F.
001447421 77608 $$iPrint version:$$aMartínez-López, Francisco J.$$tAdvances in Digital Marketing and ECommerce$$dCham : Springer International Publishing AG,c2022$$z9783031057274
001447421 830_0 $$aSpringer proceedings in business and economics.
001447421 852__ $$bebk
001447421 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-05728-1$$zOnline Access$$91397441.1
001447421 909CO $$ooai:library.usi.edu:1447421$$pGLOBAL_SET
001447421 980__ $$aBIB
001447421 980__ $$aEBOOK
001447421 982__ $$aEbook
001447421 983__ $$aOnline
001447421 994__ $$a92$$bISE