Advances in digital marketing and eCommerce [electronic resource] : third International Conference 2022 / Francisco J. Martínez-López, Luis F. Martinez, editors.
2022
HF5548.32
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Details
Title
Advances in digital marketing and eCommerce [electronic resource] : third International Conference 2022 / Francisco J. Martínez-López, Luis F. Martinez, editors.
ISBN
9783031057281 (electronic bk.)
3031057287 (electronic bk.)
9783031057274
3031057287 (electronic bk.)
9783031057274
Published
Cham : Springer, 2022.
Language
English
Description
1 online resource (319 pages).
Item Number
10.1007/978-3-031-05728-1 doi
Call Number
HF5548.32
Dewey Decimal Classification
658.8/72
Summary
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Note
Includes author index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed June 17, 2022).
Added Author
Series
Springer proceedings in business and economics.
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