Rethinking horror in the new economies of television / Stella Marie Gaynor.
Gaynor, Stella Marie, author.
2022
PN1992.8.H67
Available Online

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Title Rethinking horror in the new economies of television / Stella Marie Gaynor.
Author Gaynor, Stella Marie, author.
ISBN 9783030975890 (electronic bk.)
3030975894 (electronic bk.)
9783030975883 (print)
3030975886
DOI https://doi.org/10.1007/978-3-030-97589-0
Published Cham, Switzerland : Palgrave Macmillan, 2022.
Language English
Description 1 online resource (xvi, 261 pages)
Item Number 10.1007/978-3-030-97589-0 doi
Call Number PN1992.8.H67
Dewey Decimal Classification 791.45/6164
Summary This book explores the cycle of horror on US television in the decade following the launch of The Walking Dead, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including American Horror Story, The Haunting of Hill House, Creepshow, Ash vs Evil Dead, and Hannibal; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television. Dr Stella Marie Gaynor is Associate Lecturer at the University of Salford, UK, where she teaches horror media, television, radio, and media studies. Recent publications explore her favorite horror content, covering zombies, vampires, serial killers, true crime, and grim history. She is a founding member of BAFTSS Horror Studies SIG.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed June 16, 2022).
Available in Other Form Print version: 9783030975883
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Chapter 1. Introduction
Chapter 2. The Rise of TV Horror
Chapter 3. Horror and Peak TV
Chapter 4. TV Horror and Technical Excellence
Chapter 5. Netflix and Data-Driven Horror
Chapter 6. Shudder and the Specific Niche
Chapter 7. The Brand, the Gothic, the Cult, and the Iconic
Chapter 8. Established Horror
Chapter 9. Renegotiating Horror
Chapter 10. Conclusion.

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