001447882 000__ 03454cam\a2200481Ia\4500 001447882 001__ 1447882 001447882 003__ OCoLC 001447882 005__ 20230310004140.0 001447882 006__ m\\\\\o\\d\\\\\\\\ 001447882 007__ cr\un\nnnunnun 001447882 008__ 220703s2022\\\\sz\\\\\\ob\\\\001\0\eng\d 001447882 019__ $$a1334106690 001447882 020__ $$a9783030778033$$q(electronic bk.) 001447882 020__ $$a3030778037$$q(electronic bk.) 001447882 020__ $$z3030778029 001447882 020__ $$z9783030778026 001447882 0247_ $$a10.1007/978-3-030-77803-3$$2doi 001447882 035__ $$aSP(OCoLC)1334100427 001447882 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dOCLCF$$dUKAHL$$dOCLCQ 001447882 049__ $$aISEA 001447882 050_4 $$aHB615 001447882 08204 $$a658.4/21$$223/eng/20220714 001447882 1001_ $$aReid, Susan E. 001447882 24510 $$aEntrepreneurial vision :$$ba guide for charting and implementing the visioning process /$$cSusan E. Reid, Charles B. Crawford. 001447882 260__ $$aCham, Switzerland :$$bSpringer,$$c2022. 001447882 300__ $$a1 online resource 001447882 4901_ $$aClassroom companion: business 001447882 504__ $$aIncludes bibliographical references and index. 001447882 5050_ $$aChapter 1: The Entrepreneurial Vision Imperative -- Chapter 2. Understanding Entrepreneurial Vision -- Chapter 3. The motivational roots of entrepreneurial vision -- Chapter 4. Measuring Entrepreneurial Motivation -- Chapter 5. Vision Frameworks based on Motivation -- Chapter 6. Creating Context through Networks: The Role of Early Advisors -- Chapter 7. Creating Context through Networks: Building the Entrepreneurial Team -- Chapter 8. Creating Vision Context through Market Insights: Deep Diving an Industry -- Chapter 9. Creating Market Vision Context: Proactive Market Orientation -- Chapter 10. Creating Market Vision Context: Using Market Learning Tools -- Chapter 11. Market Vision Creation -- Chapter 12. Technology Vision Creation -- Chapter 13. Crafting the Vision Statement -- Chapter 14. Determining the Market Niche Beachhead for Testing your Vision -- Chapter 15. Concept Testing -- Chapter 16. Refining the Visions Value-add and Value Proposition- Chapter 17. Willingness-to-Adopt (WTA) Testing -- Chapter 18. Developing your Financial Vision -- Chapter 19. Communicating Your Vision -- Chapter 20. Conclusion: Bringing Your Vision to Life. 001447882 506__ $$aAccess limited to authorized users. 001447882 520__ $$aWhile many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses. 001447882 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed July 14, 2022). 001447882 650_0 $$aEntrepreneurship. 001447882 655_0 $$aElectronic books. 001447882 7001_ $$aCrawford, Charles B. 001447882 77608 $$iPrint version: $$z3030778029$$z9783030778026$$w(OCoLC)1249076886 001447882 830_0 $$aClassroom companion.$$pBusiness. 001447882 852__ $$bebk 001447882 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-77803-3$$zOnline Access$$91397441.1 001447882 909CO $$ooai:library.usi.edu:1447882$$pGLOBAL_SET 001447882 980__ $$aBIB 001447882 980__ $$aEBOOK 001447882 982__ $$aEbook 001447882 983__ $$aOnline 001447882 994__ $$a92$$bISE