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001447919 001__ 1447919
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001447919 019__ $$a1334886442
001447919 020__ $$a9783030953461$$q(electronic bk.)
001447919 020__ $$a3030953467$$q(electronic bk.)
001447919 020__ $$z3030953459
001447919 020__ $$z9783030953454
001447919 0247_ $$a10.1007/978-3-030-95346-1$$2doi
001447919 035__ $$aSP(OCoLC)1334103036
001447919 040__ $$aYDX$$beng$$cYDX$$dN$T$$dGW5XE$$dEBLCP$$dOCLCF$$dOCLCQ
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001447919 050_4 $$aHF5411
001447919 08204 $$a658.8$$223/eng/20220711
001447919 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(2021 :$$cOnline)
001447919 24510 $$aCelebrating the past and future of marketing and discovery with social impact :$$b2021 AMS Virtual Annual Conference and World Marketing Conference /$$cJuliann Allen, Bruna Jochims, Shuang Wu, editors.
001447919 260__ $$aCham, Switzerland :$$bSpringer,$$c2022.
001447919 300__ $$a1 online resource
001447919 4901_ $$aDevelopments in marketing science,$$x2363-6173
001447919 5050_ $$aChapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying "Sorry" : Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4 -- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract -- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract -- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.
001447919 506__ $$aAccess limited to authorized users.
001447919 520__ $$aFor the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
001447919 650_0 $$aMarketing$$vCongresses.
001447919 655_0 $$aElectronic books.
001447919 655_7 $$aConference papers and proceedings.$$2fast$$0(OCoLC)fst01423772
001447919 7001_ $$aAllen, Juliann.
001447919 7001_ $$aJochims, Bruna.
001447919 7001_ $$aWu, Shuang.
001447919 77608 $$iPrint version:$$z3030953459$$z9783030953454$$w(OCoLC)1290016127
001447919 830_0 $$aDevelopments in marketing science,$$x2363-6173
001447919 852__ $$bebk
001447919 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-95346-1$$zOnline Access$$91397441.1
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001447919 980__ $$aBIB
001447919 980__ $$aEBOOK
001447919 982__ $$aEbook
001447919 983__ $$aOnline
001447919 994__ $$a92$$bISE