Strategic Islamic marketing : a roadmap for engaging Muslim consumers / Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo-Paul Dana, editors.
Alserhan, Baker Ahmad.; Ramadani, Veland.; Zeqiri, Jusuf.; Dana, Leo Paul.
2022
HF5415
Available Online

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Title Strategic Islamic marketing : a roadmap for engaging Muslim consumers / Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo-Paul Dana, editors.
ISBN 9783030981600 (electronic bk.)
3030981606 (electronic bk.)
9783030981594
3030981592
DOI https://doi.org/10.1007/978-3-030-98160-0
Imprint Cham : Springer, 2022.
Language English
Description 1 online resource (278 pages)
Other Standard Identifiers 10.1007/978-3-030-98160-0 doi
Call Number HF5415
Dewey Decimal Classification 658.8
Summary Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed July 12, 2022).
Added Author Alserhan, Baker Ahmad.
Ramadani, Veland.
Zeqiri, Jusuf.
Dana, Leo Paul.
Series Contributions to management science.
Available in Other Form Strategic Islamic Marketing.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
An Introduction to Strategic Islamic Marketing
Halal Industry: Threats and Barriers
Halal Industry: Threats and Barriers
Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications
Developing an Islamic Corporate Culture
Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia
Consumption as a Way of Production
E-Governance Projects in Public Organizations: The Role of Project Managers Islamic Work Ethics in Accomplishing IT Project Performance
E-Marketing in Islamic Markets
Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises (SMFEs) Performance
Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter?
Halal Travel and Beyond COVID-19
Strategic Perspectives of Islamic Entrepreneurship and Marketing
Entrepreneurship Orientation, Practices, and Performance in Islam
Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in Indonesia
Emerging Modest Fashion Industry: What Plays a Greater Role in Modest Dressing, Religion or Culture? Implications for Strategic Marketing
Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage.

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