@article{1447960,
      recid = {1447960},
      author = {Sestino, Andrea, and Guido, Gianluigi, and Peluso,  Alessandro M.,},
      title = {Non-fungible tokens (NFTs) : examining the impact on  consumers and marketing strategies /},
      pages = {1 online resource},
      abstract = {"This book focuses on the relevance of non-fungible  token-based products in the current hyper-digitalized and  hyper-connected world. Connecting the new NFTs'  technologies with academic literature on marketing, the  authors highlight future research streams as well as  strategies and factors that marketers and managers can use  to promote this new type of product.Starting with an  overview of the nature and increasing importance of NFTs in  marketing, the authors extensively examine the blockchain  technology that underlies this new innovation along with  its applications. Specifically, by reviewing the existing  literature on NFTs, the authors explain the emerging topics  and business opportunities offered by NFTs for intellectual  property protection, development of new lifestyles, and  forms of entertainment.The second part of the book  investigates NFTs in three different contexts: art, music,  and fashion. By exploring the key behavioral variables that  underlie consumers' intentions to purchase NFT-based  products (i.e., materialism, status consumption  orientation, innovativeness), the authors discuss the  various implications for advertising and marketing  strategies in such industries.Offering a state-of-the-art  look at this new technology, this book presents a guide for  scholars and anyone looking for an understanding of NFTs  and the opportunities they present. With a preface by  Russell Belk."--},
      url = {http://library.usi.edu/record/1447960},
      doi = {https://doi.org/10.1007/978-3-031-07203-1},
}