001447960 000__ 03843cam\a2200553\i\4500
001447960 001__ 1447960
001447960 003__ OCoLC
001447960 005__ 20230310004215.0
001447960 006__ m\\\\\o\\d\\\\\\\\
001447960 007__ cr\un\nnnunnun
001447960 008__ 220707s2022\\\\sz\\\\\\ob\\\\001\0\eng\d
001447960 019__ $$a1334890853
001447960 020__ $$a9783031072031$$q(electronic bk.)
001447960 020__ $$a3031072030$$q(electronic bk.)
001447960 020__ $$z3031072022
001447960 020__ $$z9783031072024
001447960 0247_ $$a10.1007/978-3-031-07203-1$$2doi
001447960 035__ $$aSP(OCoLC)1334527827
001447960 040__ $$aYDX$$beng$$cYDX$$dN$T$$dGW5XE$$dEBLCP$$dOCLCF$$dOCLCQ
001447960 049__ $$aISEA
001447960 050_4 $$aHF5548.32
001447960 08204 $$a658.872$$223
001447960 1001_ $$aSestino, Andrea,$$eauthor.
001447960 24510 $$aNon-fungible tokens (NFTs) :$$bexamining the impact on consumers and marketing strategies /$$cAndrea Sestino, Gianluigi Guido, Alessandro M. Peluso.
001447960 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2022.
001447960 300__ $$a1 online resource
001447960 336__ $$atext$$btxt$$2rdacontent
001447960 337__ $$acomputer$$bc$$2rdamedia
001447960 338__ $$aonline resource$$bcr$$2rdacarrier
001447960 504__ $$aIncludes bibliographical references and index.
001447960 5050_ $$aIntroduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.
001447960 506__ $$aAccess limited to authorized users.
001447960 520__ $$a"This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk."--$$cProvided by publisher
001447960 588__ $$aDescription based on print version record.
001447960 650_0 $$aNFTs (Tokens)
001447960 650_0 $$aElectronic commerce.
001447960 650_0 $$aCryptocurrencies.
001447960 650_0 $$aBlockchains (Databases)
001447960 655_0 $$aElectronic books.
001447960 7001_ $$aGuido, Gianluigi,$$eauthor.$$1https://isni.org/isni/0000000078544543
001447960 7001_ $$aPeluso, Alessandro M.,$$d1978-$$eauthor.$$1https://isni.org/isni/0000000122566302
001447960 77608 $$iPrint version:$$aSestino, Andrea.$$tNon-fungible tokens (NFTs).$$dBasingstoke : Palgrave Macmillan, 2022$$z9783031072024$$w(OCoLC)1328019391
001447960 77608 $$iPrint version:$$z3031072022$$z9783031072024$$w(OCoLC)1313387265
001447960 852__ $$bebk
001447960 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-07203-1$$zOnline Access$$91397441.1
001447960 909CO $$ooai:library.usi.edu:1447960$$pGLOBAL_SET
001447960 980__ $$aBIB
001447960 980__ $$aEBOOK
001447960 982__ $$aEbook
001447960 983__ $$aOnline
001447960 994__ $$a92$$bISE