International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization / Carolina Sinning.

Introduction
Literature Review and Research Gaps
Structure and Contribution of the Studies
Further Remarks
Introduction
Conceptual Framework
Hypothesis Development
Empirical Study
Discussion and Implications
Limitations and Further Research
Introduction
Conceptual Framework and Hypothesis
Empirical Study
Discussion
Limitations and Further Research
Introduction
Conceptual Framework and Hypothesis
Empirical Study
Discussion
Limitations and Further Research
Discussion and Conclusions
Limitations and Further Research
Acknowledgements
Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations
Study 2: Endorsement of Global Product Brands by Global Corporate Brands : A Consumer Perspective across Nations.