TY  - GEN
N2  - This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and best practice models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
DO  - 10.1007/978-981-19-2651-8
DO  - doi
AB  - This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and best practice models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
T1  - Commercialisation and innovation strategy in small firms :learning to manage uncertainty /
AU  - Mazzarol, Tim,
AU  - Reboud, Sophie.
AU  - Clark, Delwyn N.
AU  - Moore, Monique.
AU  - Malone, Peter.
AU  - Soutar, Geoffrey N.
CN  - HD2341
ID  - 1448064
KW  - Small business
SN  - 9789811926518
SN  - 9811926514
TI  - Commercialisation and innovation strategy in small firms :learning to manage uncertainty /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-2651-8
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-2651-8
ER  -