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Part 1: Supply
Chapter 1: Networks in a Firm: Why Firms
Chapter 2: Networks in a Firm: Gabrielle's Barber Shop
Chapter 3: Networks in a Firm: Separation of Ownership and Control
Chapter 4: Networks in a Firm: Board of Directors
Chapter 5: Fragility: The Urge to Build an Empire
Chapter 6: Fragility: Leverage
Chapter 7: Fragility: Skin in the Game
Chapter 8: Complexity: Your Favorite Processed Food
Chapter 9: Complexity: The Complexity Fever
Chapter 10: Similarity: Models of Similarity
Chapter 11: Similarity: Matters of History and Luck
Chapter 12: Networks among Firms: Best Network for Collusion
Chapter 13: Networks among Firms: Gary Dinners
Chapter 14: Externalities: You Can't Own Air
Chapter 15: Externalities: The Flint Disaster
Part 2: Demand
Chapter 16: Demand by Head: Discounting the Future You
Chapter 17: Demand by Head: To Marry or Not to Marry
Chapter 18: Demand by Heart: Gambling
Chapter 19: Demand by Heart: The Marshmallow Test
Chapter 20: Demand under Peer Pressure: Picking Your Shoes
Chapter 21: Demand under Peer Pressure: Your Last Hangover
Chapter 22: Demand under Risk and Uncertainty: Insurance on Your Dream Car
Chapter 23: Demand under Risk and Uncertainty: Fast and Frugal Way to Make Money
Chapter 24: Demand Nudges: Nudges in Supermarket
Chapter 25: Demand Nudges: Wanna Health and Funeral Insurances?
Chapter 26: Demand Norms: Picking Your College and Major
Chapter 27: Demand Norms: Keep and Return Equilibriums
Chapter 28: Demand Bubbles: Tulip and Other Famous Bubbles
Chapter 29: Demand Bubbles: Demand by Robots
Part 3: Market
Chapter 30: Regulators: Truth in Labelling
Chapter 31: Regulators: Regulation, Regulation Everywhere
Chapter 32: Trustbusters: DuPont and GM Then
Chapter 33: Trustbusters: Big Techs Now
Chapter 34: Scammers: Ponzi Scheme
Chapter 35: Scammers: Enron Scheme
Chapter 36: Creative Destructors: Tesla and Impossible Burger
Chapter 37: Creative Destructors: Creative Destruction Everywhere
Chapter 38: Raiders: Your Favorite Corporate Raider
Chapter 39: Raiders: Four Defenses Against Raiders
Part 4: Happiness
Chapter 40: Income: Inequality USA
Chapter 41: Income: Easterlin Paradox
Chapter 42: Income: Hedonic Treadmill
Chapter 43: Justice: Capuchin Justice
Chapter 44: Justice: Utilitarian and Pareto Principles
Chapter 45: Justice: Gross National Happiness. .

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