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001448170 001__ 1448170
001448170 003__ OCoLC
001448170 005__ 20230310004225.0
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001448170 019__ $$a1336007446$$a1341270309$$a1350440025
001448170 020__ $$a9781484283066$$q(electronic bk.)
001448170 020__ $$a1484283066$$q(electronic bk.)
001448170 020__ $$z9781484283059
001448170 020__ $$z1484283058
001448170 0247_ $$a10.1007/978-1-4842-8306-6$$2doi
001448170 035__ $$aSP(OCoLC)1336402617
001448170 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dORMDA$$dEBLCP$$dGW5XE$$dYDX$$dOCLCQ$$dN$T$$dOCLCF$$dXII$$dOCLCQ$$dK6U
001448170 049__ $$aISEA
001448170 050_4 $$aHF5414
001448170 08204 $$a658.8/72$$223/eng/20220719
001448170 1001_ $$aFox, April Ursula,$$eauthor.
001448170 24510 $$aSocial media analytics strategy :$$busing data to optimize business performance /$$cApril Ursula Fox.
001448170 250__ $$aSecond edition.
001448170 260__ $$aBerkeley, CA :$$bApress L.P.,$$c2022.
001448170 300__ $$a1 online resource (315 pages)
001448170 336__ $$atext$$btxt$$2rdacontent
001448170 337__ $$acomputer$$bc$$2rdamedia
001448170 338__ $$aonline resource$$bcr$$2rdacarrier
001448170 4900_ $$aBusiness professional collection
001448170 500__ $$aIncludes index.
001448170 504__ $$aIncludes bibliographical references.
001448170 5050_ $$aPart I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.
001448170 506__ $$aAccess limited to authorized users.
001448170 520__ $$aThis book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing.
001448170 588__ $$aDescription based on print version record.
001448170 650_0 $$aSocial media$$xMarketing.
001448170 650_0 $$aSocial media$$xData processing.
001448170 650_0 $$aMarketing$$xData processing.
001448170 650_0 $$aInternet marketing.
001448170 655_0 $$aElectronic books.
001448170 77608 $$iPrint version:$$aFox, April Ursula.$$tSocial Media Analytics Strategy.$$dBerkeley, CA : Apress L.P., ©2022$$z9781484283059
001448170 852__ $$bebk
001448170 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-8306-6$$zOnline Access$$91397441.1
001448170 909CO $$ooai:library.usi.edu:1448170$$pGLOBAL_SET
001448170 980__ $$aBIB
001448170 980__ $$aEBOOK
001448170 982__ $$aEbook
001448170 983__ $$aOnline
001448170 994__ $$a92$$bISE