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001448230 001__ 1448230
001448230 003__ OCoLC
001448230 005__ 20230310004227.0
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001448230 019__ $$a1334102403$$a1334888584$$a1336415998
001448230 020__ $$a9783030934996$$q(electronic bk.)
001448230 020__ $$a3030934993$$q(electronic bk.)
001448230 020__ $$z9783030934989
001448230 020__ $$z3030934985
001448230 0247_ $$a10.1007/978-3-030-93499-6$$2doi
001448230 035__ $$aSP(OCoLC)1336591021
001448230 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dN$T$$dOCLCQ
001448230 043__ $$af------
001448230 049__ $$aISEA
001448230 050_4 $$aHF5415.1265
001448230 08204 $$a658.872096$$223
001448230 24500 $$aDigital business in Africa :$$bsocial media and related technologies /$$cOgechi Adeola, Robert E. Hinson, Jude N. Edeh, editors.
001448230 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2022.
001448230 300__ $$a1 online resource (1 volume) :$$billustrations (black and white).
001448230 336__ $$atext$$btxt$$2rdacontent
001448230 337__ $$acomputer$$bc$$2rdamedia
001448230 338__ $$aonline resource$$bcr$$2rdacarrier
001448230 4901_ $$aPalgrave studies of marketing in emerging economies
001448230 500__ $$aIncludes index.
001448230 5050_ $$a1. Digital Business in Africa: Social Media and Related Technologies An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province, South Africa -- 4. Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour -- 5. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria -- 6. A Self-Concept Interactionist Model of Social Media Reputation -- 7. Africa's Digital Marketplace: The Role of Social Media in Customer Engagement -- 8. Digital Financial Inclusion: M-PESA in Kenya -- 9. Fintech, Cryptocurrency and Blockchain Technology: Towards Promoting a Digital Africa -- 10. Role, Characteristics and Critical Success Factors of Big Data (BD) - Implications for Marketing in Africa -- 11. Driving Business Performance through Customer Value Management Practice: A Case of Digital Tag Channel in an Emerging Mobile Market -- 12. Fostering a Digital Learning Ecosystem in Nigeria -- 13. Digital Tools and Platforms as the New Market Place: Driving Digital Business in Africa.
001448230 506__ $$aAccess limited to authorized users.
001448230 520__ $$aThis pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers stimulating discussions on social media as Africas digital marketplace, the socio-cultural and ethical aspects of social media marketing, the benefits and challenges of social media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus on digital financial inclusion, fintech, big data in marketing, cryptocurrency, and blockchain. Finally, it provides recommendations on how organisations in Africa can enhance their use of digital tools and platforms to drive efficiency and attain superior performance. The authors of this book share their vast and varied experience for the benefit of researchers, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africas digital marketplace. This book is a must-read on digital business in an emerging and dynamic continent Africa. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow with the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is the Deputy Vice ChancellorAcademic at the University of Kigali, Rwanda, Extraordinary Professor at the University of the Free State Business School, South Africa, and Professor of Marketing at the University of Ghana.
001448230 588__ $$aDescription based on print version record.
001448230 650_0 $$aInternet marketing$$zAfrica.
001448230 650_0 $$aElectronic commerce$$zAfrica.
001448230 650_6 $$aMarketing sur Internet$$0(CaQQLa)201-0275029$$zAfrique.$$0(CaQQLa)201-0386836
001448230 650_6 $$aCommerce électronique$$0(CaQQLa)201-0288481$$zAfrique.$$0(CaQQLa)201-0386836
001448230 655_0 $$aElectronic books.
001448230 7001_ $$aAdeola, Ogechi,$$eeditor.$$1https://isni.org/isni/0000000501003753
001448230 7001_ $$aHinson, Robert$$q(Robert Ebo),$$eeditor.
001448230 7001_ $$aEdeh, Jude N.,$$eeditor.
001448230 77608 $$iPrint version:$$tDigital business in Africa.$$dBasingstoke : Palgrave Macmillan, 2022$$z9783030934989$$w(OCoLC)1308490956
001448230 830_0 $$aPalgrave studies of marketing in emerging economies.
001448230 852__ $$bebk
001448230 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-93499-6$$zOnline Access$$91397441.1
001448230 909CO $$ooai:library.usi.edu:1448230$$pGLOBAL_SET
001448230 980__ $$aBIB
001448230 980__ $$aEBOOK
001448230 982__ $$aEbook
001448230 983__ $$aOnline
001448230 994__ $$a92$$bISE