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001448264 001__ 1448264
001448264 003__ OCoLC
001448264 005__ 20230310004229.0
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001448264 008__ 220722s2022\\\\sz\a\\\\o\\\\\001\0\eng\d
001448264 019__ $$a1337068676
001448264 020__ $$a9783031042126$$q(electronic bk.)
001448264 020__ $$a3031042123$$q(electronic bk.)
001448264 020__ $$z9783031042119
001448264 020__ $$z3031042115
001448264 0247_ $$a10.1007/978-3-031-04212-6$$2doi
001448264 035__ $$aSP(OCoLC)1336889605
001448264 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dN$T$$dOCLCF$$dBRX$$dOCLCQ
001448264 049__ $$aISEA
001448264 050_4 $$aHF5415
001448264 08204 $$a658.8$$223/eng/20220801
001448264 1000_ $$aRajagopal,$$d1957-$$eauthor.$$1https://isni.org/isni/0000000082746439
001448264 24510 $$aAgile marketing strategies :$$bnew approaches to engaging consumer behavior /$$cRajagopal.
001448264 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2022]
001448264 264_4 $$c©2022
001448264 300__ $$a1 online resource (xiii, 251 pages) :$$billustrations
001448264 336__ $$atext$$btxt$$2rdacontent
001448264 337__ $$acomputer$$bc$$2rdamedia
001448264 338__ $$aonline resource$$bcr$$2rdacarrier
001448264 500__ $$aIncludes index.
001448264 5050_ $$aPart-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.
001448264 506__ $$aAccess limited to authorized users.
001448264 520__ $$aThis is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and customer engagement. It describes the evolution from Scrum methodology to agile management practices lingered over several changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and academics. Arturo Molina, PhD, Vice-Rector (Research and Innovation),Tecnologico de Monterrey, Mexico Agility may not drive perfection, but paves path for excellence by engaging customers and understanding their behavioral dynamics within a market ecosystem. This book contributes to agile marketing concept and practice converging new dimensions of neurobehavioral attributes and customer engagement. A good learning choice for the managers Angappa Gunasekaran PhD, Director, School of Business Administration, Penn State University at Harrisburg, Middletown, PA, Agile movement has transformed the businesses into a digital workplace by connecting the people, performance, and profit. This book blends the agile marketing philosophy with the digital space and human behavior The convergence of neuromarketing, neurobehavioral attributes, and customer engagement differentiates this book John D Sullivan, PhD, Assistant Dean and Associate Professor, Boston University, Boston, MA Agility and agile transformation are the two facets of business, and both are correlated to business performance. This book addresses multi-layered themes between the broad domains of consumer behavior and marketing strategies with focus on agility as a business driver. Emphasizing on agile marketing strategy, this book argues the developing meaningful relationship with the stakeholders by analyzing neurobehavioral attributes and various sensitive touch points. The book offers new concepts on co-creation and coevolution in business development processes. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University and the UFV India Global Education of the University of the Fraser Valley, Canada.
001448264 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 1, 2022).
001448264 650_0 $$aMarketing.
001448264 650_0 $$aMarketing$$xPlanning.
001448264 655_0 $$aElectronic books.
001448264 77608 $$iPrint version:$$aRajagopal, 1957-$$tAgile marketing strategies.$$dBasingstoke : Palgrave Macmillan, 2022$$z9783031042119$$w(OCoLC)1334127000
001448264 852__ $$bebk
001448264 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-04212-6$$zOnline Access$$91397441.1
001448264 909CO $$ooai:library.usi.edu:1448264$$pGLOBAL_SET
001448264 980__ $$aBIB
001448264 980__ $$aEBOOK
001448264 982__ $$aEbook
001448264 983__ $$aOnline
001448264 994__ $$a92$$bISE