Market research with panels : types, surveys, analysis, and applications / Martin Günther, Ulrich Vossebein, Raimund Wildner.

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Market research with panels : types, surveys, analysis, and applications / Martin Günther, Ulrich Vossebein, Raimund Wildner.

Marktforschung mit Panels. English

9783658376505 (electronic bk.)
3658376503 (electronic bk.)
9783658376499 (print)

Wiesbaden, Germany : Springer, 2022.

English

1 online resource (xi, 242 pages) : illustrations.

10.1007/978-3-658-37650-5 doi

HF5415

658.8/34

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

Includes bibliographical references and index.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed August 30, 2022).

Springer texts in business and economics.

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