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001449342 001__ 1449342
001449342 003__ OCoLC
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001449342 019__ $$a1343197357
001449342 020__ $$a9783031092374$$q(electronic bk.)
001449342 020__ $$a3031092376$$q(electronic bk.)
001449342 020__ $$z9783031092367
001449342 020__ $$z3031092368
001449342 0247_ $$a10.1007/978-3-031-09237-4$$2doi
001449342 035__ $$aSP(OCoLC)1343955388
001449342 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dOCLCF$$dUKAHL$$dOCLCQ
001449342 049__ $$aISEA
001449342 050_4 $$aHG4028.V3
001449342 08204 $$a658.15$$223/eng/20220908
001449342 1001_ $$aMoro Visconti, Roberto,$$eauthor.$$1https://isni.org/isni/0000000034290940
001449342 24514 $$aThe valuation of digital intangibles :$$btechnology, marketing, and the metaverse /$$cRoberto Moro Visconti.
001449342 250__ $$aSecond edition.
001449342 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2022]
001449342 264_4 $$c©2022
001449342 300__ $$a1 online resource (xxvi, 811 pages) :$$billustrations (chiefly color)
001449342 336__ $$atext$$btxt$$2rdacontent
001449342 337__ $$acomputer$$bc$$2rdamedia
001449342 338__ $$aonline resource$$bcr$$2rdacarrier
001449342 504__ $$aIncludes bibliographical references and index.
001449342 5050_ $$aChapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The Valuation of Intangible Assets: An Introduction -- Chapter 3: Digital Scalability and Growth Options -- Part II - Technology -- Chapter 4: The Valuation of Know-How -- Chapter 5: Patent Valuation -- Chapter 6: The Valuation of Technological Startups -- Chapter 7: The Valuation of Software and Database -- Chapter 8: The Valuation of Artificial Intelligence -- Part III: Marketing -- Chapter 9: The Valuation of Trademarks and Digital Branding -- Chapter 10: The Valuation of Newspaper Headings and Digital Media -- Part IV: Internet and the Metaverse -- Chapter 11: Domain Name Valuation -- Chapter 12: The Valuation of Mobile Apps -- Chapter 13: Big Data Valuation -- Chapter 14: Internet of Things -- Chapter 15: Internet Companies, Videoconference, and Social Networks -- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions -- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation -- Chapter 18: Metaverse -- Chapter 19: Cloud Storage Valuation -- Chapter 20: The Valuation of Digital Platforms -- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues -- Chapter 21: Goodwill Valuation -- Chapter 22: Portfolio of Intangibles and Royalty Companies -- Chapter 23: Digitalization and ESG-Drive Valuation -- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.
001449342 506__ $$aAccess limited to authorized users.
001449342 520__ $$aThis book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. Roberto Moro-Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti chartered accountants and financial consultants. Dr. Moro-Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.
001449342 588__ $$aDescription based on print version record.
001449342 650_0 $$aIntangible property$$xValuation.
001449342 655_0 $$aElectronic books.
001449342 77608 $$iPrint version:$$aMoro Visconti, Roberto.$$tValuation of digital intangibles.$$bSecond edition.$$dBasingstoke : Palgrave Macmillan, 2022$$z9783031092367$$w(OCoLC)1338684696
001449342 852__ $$bebk
001449342 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-09237-4$$zOnline Access$$91397441.1
001449342 909CO $$ooai:library.usi.edu:1449342$$pGLOBAL_SET
001449342 980__ $$aBIB
001449342 980__ $$aEBOOK
001449342 982__ $$aEbook
001449342 983__ $$aOnline
001449342 994__ $$a92$$bISE