Social media monetization : platforms, strategic models and critical success factors / Francisco J. Martínez-López, Yangchun Li, Susan M. Young.
Martínez-López, Francisco J., 1960- author.; Li, Yangchun, author.; Young, Susan M., author.
2022
HF5414 .M3785 2022eb
Available Online

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Title Social media monetization : platforms, strategic models and critical success factors / Francisco J. Martínez-López, Yangchun Li, Susan M. Young.
Author Martínez-López, Francisco J., 1960- author.
ISBN 9783031145759 (ebook)
3031145755 (ebook)
9783031145742 (hardback)
DOI https://doi.org/10.1007/978-3-031-14575-9
Published Cham : Springer, [2022]
Copyright ©2022
Language English
Description 1 online resource (xi, 243 pages) : illustrations.
Item Number 10.1007/978-3-031-14575-9 doi
Call Number HF5414 .M3785 2022eb
Dewey Decimal Classification 658.8
Summary Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide "social strategy," form a "social mindset," and infuse a "social gene" into their company's culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers - which is why it is becoming an indispensable element in today's business. .
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed October 3, 2022).
Added Author Li, Yangchun, author.
Young, Susan M., author.
Series Future of business and finance. 2662-2475
Available in Other Form Social media monetization.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I: An Introduction to Social Media Monetization
1. Introduction
Part II: A Strategic Framework for Social Media Monetization
2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising
3. How Companies Can Use Social Media for Social Selling
4. How Social Media Profits from Advertising and Social Commerce
5. How Social Media Can Monetize by Offering Premium Service or Content
Part III: Know-how for Companies to Monetize Social Media
6. Monetization Process for Companies
7. Social Media Strategy Design
8. Optimizing the Use of Four Major Social Media Platforms
9. Cases and Analyses of Companies Leveraging Social Media
Part IV: Knowhow for Social Media Companies to Garner Maximal Revenue
10. Monetization Strategy Implementation for Social Media Companies
11. Business Model Design for Social Media Companies
12. Information System and Structure Design for Social Media Monetization
13. Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions
14. Cases and Analyses of Social Media Companies
Part V: Buried Treasure in the Roadmap Towards Monetization
15. New Technologies to Enhance Money-Making Potential.

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