In good conscience : do the right thing while building a profitable business / Nicholas Ind, Oriol Iglesias.
Ind, Nicholas, author.; Iglesias, Oriol, author.
2022
HD60
Available Online

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Title In good conscience : do the right thing while building a profitable business / Nicholas Ind, Oriol Iglesias.
Author Ind, Nicholas, author.
ISBN 9783031093388 (electronic bk.)
3031093380 (electronic bk.)
3031093372
9783031093371
DOI https://doi.org/10.1007/978-3-031-09338-8
Published Cham, Switzerland : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-031-09338-8 doi
Call Number HD60
Dewey Decimal Classification 658.4/08
Summary When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how a firm can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business. Using practical models, integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious. Nicholas Ind is a Professor at Kristiania University College, Oslo. Before he became an academic Nicholas ran Icon Medialabs brand consultancy arm in Sweden, had his own branding consultancy in the UK and was a Director of a design group. The author of thirteen books, Nicholas is a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group - an international branding think tank. Oriol Iglesias is an Associate Professor and Head of the Marketing Department at ESADE Business School. An accomplished author, his research has been published in top international academic journals. Before joining academia, Oriol was a serial entrepreneur. Furthermore, he has consulted and/or developed custom in-company training for worldwide leading firms from many different sectors. He is a member of the Medinge Group.
Access Note Access limited to authorized users.
Added Author Iglesias, Oriol, author.
Available in Other Form Print version: 9783031093371
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1 Introducing Conscience: The Structure of the Book
The Power of Conscience: From Wedgwood to Chocolonely
Becoming Conscientious
The Content
2 What Is Conscience? And Why Does It Matter?
Defining Conscience
Where Conscience Goes Wrong
Why Conscience Matters
Conclusion
3 The Business of Conscience
Soneva: Integrating Conscience
Sonevas Slow Life
Putting Conscience at the Core
The Attributes of a Business with a Conscience
Fair
Open
Responsible
Becoming a Business with a Conscience
Conclusion
4 Building a Driving Conscience
The Corporate Purpose
Unilever and the Three Levels of Purpose
The Corporate Principles
The Benefits of a Driving Conscience
Driving Conscience
Uncovering the Corporate Heritage
Embracing Stakeholder Co-creation
Conclusion
5 Embedding Conscience
Conscience as a Strategic Guide: La Casa de Carlota
Curating Conscience
How Oda Curates Conscience
How to Embed Conscience
Embedding Conscience in Value Creation Processes
Embedding Conscience into Targets and Metrics
Embedding Conscience into Culture
Conscience and Ecosystems of Change
The Power of Power with: Embedding Conscience Through Participation
Power with Diversity and Inclusion
HPs Commitment to Equality
Conclusion
6 Fostering Conscientious Innovation
Bringing Rest to the World: Conscientious Innovation at Auping
Four Conscientious Innovation Strategies
Built to Last: Slow but Agile Business Models
Cowboys and Spaceships: Circular Business Models
Repair, Resale and Rental: Extending Business Models
Making Lives Better: Business Models with Social Impact
The Three Enablers of a Conscientious Innovation Strategy
Digitalization
Servitization
Co-creation
Conclusion
7 Communicating and Demonstrating Conscience
Helping Stakeholders Make Good Choices
Know Your Audience
Own the Issue
Tell the Story
Using Conscience as a Differentiator
Conscientious Communication with Financial Audiences
Conclusion
8 Leading with Conscience
Strategic Paradoxes and Leadership Styles
The Role of the Leader with a Conscience
The Traits of Leaders with a Conscience
How Can One Develop Leaders with a Conscience?
Going Beyond the Leader of the Moment
Conclusion
9 Its Up to You
Taking Responsibility
Thinking Critically
Practising Transparency
Focusing on People
How to Think Different
Index.

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