@article{1450091,
      recid = {1450091},
      author = {Adeola, Ogechi, and Katuse, Paul, and Twum, Kojo Kakra,},
      title = {Public sector marketing communications., Volume I,: Public  relations and brand communication perspectives /},
      pages = {1 online resource (xxi, 244 pages) :},
      note = {Includes index.},
      abstract = {African nations are seeking ways to build strong  institutions that are development-oriented and  people-centred. Extant literature has reported the negative  consequences of ineffective government communications with  the public. In response, this book the first of a  two-volume edited work focuses on marketing communication  themes related to branding, public relations, trade fairs  and exhibitions, and public sector communications. Public  sector marketing communication plays a crucial role in  bridging the gap between society and the government.  Building a relationship with the public through appropriate  communication tools and platforms is sacrosanct to  restoring public sector image and trust. The book supports  this effort by sharing conceptual and theoretical research  towards the marketisation of Africas public sector as it  strives to become an effective partner with the public it  serves. Together with the second volume, which focuses on  traditional and digital perspectives, this collection fills  an existing information gap that is evident in Africas  public sector. Ogechi Adeola is an Associate Professor of  Marketing and Head of the Department of Operations,  Marketing and Information Systems at the Lagos Business  School, Pan-Atlantic University, Nigeria. Paul Katuse is an  Associate Professor of Management at the Skyline University  College (SUC) School of Business, Sharjah, UAE. Kojo Kakra  Twum is the Head of Department of Business Administration  at Presbyterian University College, Ghana.},
      url = {http://library.usi.edu/record/1450091},
      doi = {https://doi.org/10.1007/978-3-031-07293-2},
}