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001450091 019__ $$a1347026882
001450091 020__ $$a9783031072932$$q(electronic bk.)
001450091 020__ $$a3031072936$$q(electronic bk.)
001450091 020__ $$z9783031072925
001450091 020__ $$z3031072928
001450091 0247_ $$a10.1007/978-3-031-07293-2$$2doi
001450091 035__ $$aSP(OCoLC)1347019746
001450091 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dUKMGB$$dOCLCQ
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001450091 049__ $$aISEA
001450091 050_4 $$aJF1525.M37
001450091 08204 $$a352.7/48096$$223/eng/20221018
001450091 24500 $$aPublic sector marketing communications.$$nVolume I,$$pPublic relations and brand communication perspectives /$$cOgechi Adeola, Paul Katuse, Kojo Kakra Twum, editors.
001450091 24630 $$aPublic relations and brand communication perspectives
001450091 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2022]
001450091 264_4 $$c©2022
001450091 300__ $$a1 online resource (xxi, 244 pages) :$$billustrations.
001450091 336__ $$atext$$btxt$$2rdacontent
001450091 337__ $$acomputer$$bc$$2rdamedia
001450091 338__ $$aonline resource$$bcr$$2rdacarrier
001450091 4901_ $$aPalgrave studies of public sector management in Africa
001450091 500__ $$aIncludes index.
001450091 5050_ $$aIntro -- Preface -- Structure of the Book -- Part 1: Public Sector Marketing Communications and Brand Management -- Part II: Public Relations and Trade Fairs -- Part III: Public Sector Communication Ethics and Recommendations -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Public Sector Marketing Communications and Brand Management -- 1: Introduction to Public Sector Marketing Communications in Africa -- Introduction -- Public Sector Marketing Communications -- Marketing Communications in Africa's Public Sector: Issues to Consider
001450091 5058_ $$aMarketing Communications as a Promotional Tool in Africa's Public Sector -- The Role of Public Relations in Public Sector Organisations -- The Use of Public Service Advertising Campaigns -- The Use of Trade Fairs (Exhibitions) Organised by the Public Sector -- Brand Communication, Image, and Reputation of Public Sector Organisations -- Social Media Adoption in Africa's Public Sector -- Integrated Marketing Communications (IMC) in Africa's Public Sector -- Public Sector Communication Ethics -- Conclusion -- References -- 2: Public Sector Branding in Africa: Some Reflections -- Introduction
001450091 5058_ $$aBenefits of Brand Communications in the Public Sector -- Brand Communications in the African Public Sector -- A Glimpse at the African Brand -- Challenges of Brand Communications by the African Public Sector -- The Critical Success Factors for Public Sector Branding in Africa -- Conclusion and Recommendations -- Limitations and Suggestions for Future Research -- References -- 3: Marketing Communications Strategies for Public Transport Organisations -- Introduction -- The Public Transportation Context -- Integrated Marketing Communications -- Manager's Responsibilities -- Customer Engagement
001450091 5058_ $$aInformation -- Education -- Developing User Information Systems -- External Communications -- Online Engagement -- Website -- Social Media -- Email Marketing -- Mobile Applications -- Chatbot -- The Country Context -- Conclusion -- Recommendations for Managers -- References -- 4: Positioning Public University's Brand Through Marketing Communications: Practical Recommendations and Implications -- Introduction -- Higher Education in Nigeria -- Branding Higher Education in Nigeria -- Stakeholders for Marketing Communications in Nigeria
001450091 5058_ $$aThe Marketing Communication Plan for Public Universities in Nigeria -- The Strategic Plan -- The Marketing Communication Team -- The Team -- The Leadership -- The Audience -- The Plan -- The Liveries -- Marketing Communication Plan -- Why Are We Communicating? -- What Are We Communicating? -- How Are We Communicating? -- Where Are We Communicating -- When Are We Communicating -- Key Performance Indicators -- Conclusion -- References -- 5: Internal Marketing Communications in Ghana's Public Sector: Conceptualisations and Extension -- Introduction -- Literature Review
001450091 506__ $$aAccess limited to authorized users.
001450091 520__ $$aAfrican nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africas public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africas public sector. Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE. Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana.
001450091 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 18, 2022).
001450091 650_0 $$aGovernment marketing$$zAfrica.
001450091 650_0 $$aCommunication in public administration$$zAfrica.
001450091 650_0 $$aCommunication in marketing$$zAfrica.
001450091 655_0 $$aElectronic books.
001450091 7001_ $$aAdeola, Ogechi,$$eeditor.$$1https://isni.org/isni/0000000501003753
001450091 7001_ $$aKatuse, Paul,$$eeditor.
001450091 7001_ $$aTwum, Kojo Kakra,$$eeditor.
001450091 77608 $$iPrint version:$$tPublic sector marketing communications. Volume I, Public relations and brand communication perspectives.$$dBasingstoke : Palgrave Macmillan, 2022$$z9783031072925$$w(OCoLC)1338683636
001450091 830_0 $$aPalgrave studies of public sector management in Africa.
001450091 852__ $$bebk
001450091 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-07293-2$$zOnline Access$$91397441.1
001450091 909CO $$ooai:library.usi.edu:1450091$$pGLOBAL_SET
001450091 980__ $$aBIB
001450091 980__ $$aEBOOK
001450091 982__ $$aEbook
001450091 983__ $$aOnline
001450091 994__ $$a92$$bISE