@article{1450171,
      recid = {1450171},
      author = {Rainsberger, Livia,},
      title = {AI -- the new intelligence in sales : tools, applications  and potentials of Artificial Intelligence /},
      pages = {1 online resource (xviii, 166 pages) :},
      abstract = {This book provides a concise overview of the potential  uses of artificial intelligence in sales: AI can find  potential prospects, generate leads, identify customer  needs, calculate buying probabilities -- and much more. But  what is behind terms like Sales Automation, Sales AI  Analytics, Sales Enablement, Conversational AI, Lead  Intelligence, Dynamic Pricing or Sales Management  Intelligence? Where is the potential for sales  organizations? And how will AI change sales? The author  presents different AI applications and describes their  possibilities as well as limitations, so that it becomes  clear how AI can support sales without making humans  superfluous. Executives in marketing and sales, especially  in medium-sized companies, will receive answers to the most  important questions and additionally concrete  recommendations for the implementation of AI in their own  companies.},
      url = {http://library.usi.edu/record/1450171},
      doi = {https://doi.org/10.1007/978-3-658-38251-3},
}