001450171 000__ 02988cam\a2200505\i\4500
001450171 001__ 1450171
001450171 003__ OCoLC
001450171 005__ 20230310004512.0
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001450171 008__ 221010s2022\\\\gw\a\\\\o\\\\\000\0\eng\d
001450171 019__ $$a1346536136$$a1347029207
001450171 020__ $$a9783658382513$$q(electronic bk.)
001450171 020__ $$a3658382511$$q(electronic bk.)
001450171 020__ $$z9783658382506
001450171 020__ $$z3658382503
001450171 0247_ $$a10.1007/978-3-658-38251-3$$2doi
001450171 035__ $$aSP(OCoLC)1347098913
001450171 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dOCLCF$$dUKAHL$$dOCLCQ
001450171 0411_ $$aeng$$hger
001450171 049__ $$aISEA
001450171 050_4 $$aHF5438.35
001450171 08204 $$a658.8/10028563$$223/eng/20221010
001450171 1001_ $$aRainsberger, Livia,$$eauthor.
001450171 24010 $$aKI -- die neue Intelligenz im Vertrieb.$$lEnglish
001450171 24510 $$aAI -- the new intelligence in sales :$$btools, applications and potentials of Artificial Intelligence /$$cLivia Rainsberger.
001450171 264_1 $$aWiesbaden, Germany :$$bSpringer,$$c2022.
001450171 300__ $$a1 online resource (xviii, 166 pages) :$$billustrations
001450171 336__ $$atext$$btxt$$2rdacontent
001450171 337__ $$acomputer$$bc$$2rdamedia
001450171 338__ $$aonline resource$$bcr$$2rdacarrier
001450171 5050_ $$aArtificial intelligence (AI) in the sales context -- Advantages and benefits of using AI software in sales -- Opportunities and limitations of AI in sales -- How AI supports the sales process -- AI tools and their uses -- How AI is changing the work in sales -- Where the journey is heading.
001450171 506__ $$aAccess limited to authorized users.
001450171 520__ $$aThis book provides a concise overview of the potential uses of artificial intelligence in sales: AI can find potential prospects, generate leads, identify customer needs, calculate buying probabilities -- and much more. But what is behind terms like Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing or Sales Management Intelligence? Where is the potential for sales organizations? And how will AI change sales? The author presents different AI applications and describes their possibilities as well as limitations, so that it becomes clear how AI can support sales without making humans superfluous. Executives in marketing and sales, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for the implementation of AI in their own companies.
001450171 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 10, 2022).
001450171 650_0 $$aSelling$$xData processing.
001450171 650_0 $$aArtificial intelligence.
001450171 655_0 $$aElectronic books.
001450171 77608 $$iPrint version: $$z3658382503$$z9783658382506$$w(OCoLC)1322811017
001450171 852__ $$bebk
001450171 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-38251-3$$zOnline Access$$91397441.1
001450171 909CO $$ooai:library.usi.edu:1450171$$pGLOBAL_SET
001450171 980__ $$aBIB
001450171 980__ $$aEBOOK
001450171 982__ $$aEbook
001450171 983__ $$aOnline
001450171 994__ $$a92$$bISE