001450220 000__ 03453cam\a2200529\i\4500
001450220 001__ 1450220
001450220 003__ OCoLC
001450220 005__ 20230310004514.0
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001450220 007__ cr\cn\nnnunnun
001450220 008__ 221012s2022\\\\sz\a\\\\ob\\\\001\0\eng\d
001450220 019__ $$a1347215786
001450220 020__ $$a9783031130977$$q(electronic bk.)
001450220 020__ $$a3031130979$$q(electronic bk.)
001450220 020__ $$z9783031130960
001450220 020__ $$z3031130960
001450220 0247_ $$a10.1007/978-3-031-13097-7$$2doi
001450220 035__ $$aSP(OCoLC)1347271275
001450220 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dN$T$$dUKAHL$$dOCLCQ
001450220 049__ $$aISEA
001450220 050_4 $$aHF5415.332.O43
001450220 08204 $$a658.8/340846$$223/eng/20221012
001450220 1001_ $$aMoschis, George P.,$$d1944-$$eauthor.$$1https://isni.org/isni/0000000082412850
001450220 24510 $$aMarketing to the aging population :$$bstrategies and tools for companies in various industries /$$cGeorge P. Moschis.
001450220 264_1 $$aCham :$$bSpringer,$$c[2022]
001450220 264_4 $$c©2022
001450220 300__ $$a1 online resource (xv, 345 pages) :$$billustrations.
001450220 336__ $$atext$$btxt$$2rdacontent
001450220 337__ $$acomputer$$bc$$2rdamedia
001450220 338__ $$aonline resource$$bcr$$2rdacarrier
001450220 4901_ $$aManagement for professionals
001450220 504__ $$aIncludes bibliographical references and index.
001450220 5050_ $$aPreface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing -- Marketing Pharmaceutical and Personal Care Products -- Marketing Healthcare -- Marketing Long-Term Care -- Marketing Financial Services -- Marketing Insurance -- Marketing Travel & Leisure Services -- Seeking Profits by Enhancing Older Consumer Well-being -- Looking Ahead -- Index.
001450220 506__ $$aAccess limited to authorized users.
001450220 520__ $$aThis book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. .
001450220 588__ $$aDescription based on print version record.
001450220 650_0 $$aMarketing.
001450220 650_0 $$aOlder consumers.
001450220 655_0 $$aElectronic books.
001450220 77608 $$iPrint version:$$aMoschis, George P., 1944-$$tMarketing to the aging population.$$dCham : Springer, 2022$$z9783031130960$$w(OCoLC)1338671245
001450220 830_0 $$aManagement for professionals.
001450220 852__ $$bebk
001450220 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-13097-7$$zOnline Access$$91397441.1
001450220 909CO $$ooai:library.usi.edu:1450220$$pGLOBAL_SET
001450220 980__ $$aBIB
001450220 980__ $$aEBOOK
001450220 982__ $$aEbook
001450220 983__ $$aOnline
001450220 994__ $$a92$$bISE