Public relations and the digital : professional discourse and change / Clea Bourne.
Bourne, Clea, author.
2022
HM1221
Available Online

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Title Public relations and the digital : professional discourse and change / Clea Bourne.
Author Bourne, Clea, author.
ISBN 9783031139567 (electronic bk.)
3031139569 (electronic bk.)
9783031139550
3031139550
DOI https://doi.org/10.1007/978-3-031-13956-7
Published Cham, Switzerland : Palgrave Macmillan, 2022.
Language English
Description 1 online resource : illustrations (black and white, and color).
Item Number 10.1007/978-3-031-13956-7 doi
Call Number HM1221
Dewey Decimal Classification 659.20285
Summary This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation. Clea Bourne is Senior Lecturer and convenor of the MA Promotional Media: Public Relations, Advertising and Marketing at Goldsmiths, University of London, UK. Her research explores how twenty-first century economies are mediatised through various actors, practices and discourses. Clea is author of Trust, Power and Public Relations in Financial Markets, and has published widely in a range of journals and edited collections.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Communicating in professions and organizations.
Available in Other Form Public relations and the digital.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Chapter 1: Public Relations in the Digital Age
Chapter 2 Public Relations Professional Boundary Work
Chapter 3: Be Digital
Chapter 4: Be Creative
Chapter 5: Be Included
Chapter 6: Be Social
Chapter 7 Be Posthuman
Chapter 8: Conclusion.

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