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Title
The management of continuous product development : empirical research in the online game industry / Wei Huang.
ISBN
9789811946790 (electronic bk.)
9811946795 (electronic bk.)
9789811946783
9811946787
Published
Singapore : Springer, [2022]
Copyright
©2022
Language
English
Description
1 online resource (ix, 131 pages) : illustrations (chiefly color)
Item Number
10.1007/978-981-19-4679-0 doi
Call Number
HD9993.E452
Dewey Decimal Classification
338.4/7794814678
Summary
This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process. What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites. To address these research questions, this book focuses primarily on the development activities of the online game industry. The factors that bring about superior product performance are examined by combining case studies and questionnaire surveys on online game development projects. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups. .
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 2, 2022).
Available in Other Form
Print version: 9789811946783
Chapter 1. Introduction
Chapter 2. Literature Review
Chapter 3. Research Design and Analysis Method
Chapter 4. Overview of the Chinese Game Industry and Online Game Development
-Chapter 5. Quantitative Analysis of Continuous Product Development
Chapter 6 Management of flexibility in continuous product development
Chapter 7 Management of exhaustion in continuous product development
Chapter 8 The impact of user interactions on freemium game performance
Chapter 9 Conclusion.
