Permanent campaigning in Greece in times of crisis : the Samaras, Tsipras and Mitsotakis premierships / Panos A. Koliastasis.
Koliastasēs, Panos, author.
2022
JN5016
Available Online

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Title Permanent campaigning in Greece in times of crisis : the Samaras, Tsipras and Mitsotakis premierships / Panos A. Koliastasis.
Author Koliastasēs, Panos, author.
ISBN 9783031116919 (electronic bk.)
3031116917 (electronic bk.)
3031116909
9783031116902
DOI https://doi.org/10.1007/978-3-031-11691-9
Published Cham : Palgrave Macmillan, [2022]
Copyright ©2022
Language English
Description 1 online resource (xiii, 189 pages) : illustrations (some color).
Item Number 10.1007/978-3-031-11691-9 doi
Call Number JN5016
Dewey Decimal Classification 324.09495
Summary This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. The difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. This book aims to extend the research on the permanent campaigning applied by prime ministers in European parliamentary systems and will be of interest to political communication and campaigning students and researchers. Panos Koliastasis is Postdoctoral Researcher in Politics at the University of Athens and Lecturer (adjunct) at the University of Peloponnese, Greece.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Political campaigning and communication.
Available in Other Form PERMANENT CAMPAIGNING IN GREECE IN TIMES OF CRISIS.
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Record Appears in Online Resources > Ebooks
All Resources
1. Permanent Campaigning in Greece
2. Antonis Samaras: The Permanent Campaign Strategy of a Center-Right Prime Minister
3. Alexis Tsipras: The Permanent Campaign Strategy of a Left-Wing Prime Minister
4. Kyriakos Mitsotakis: The Permanent Campaign Prime Minister
5. The Permanent Campaign Revisited.

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