@article{1450757,
      recid = {1450757},
      author = {Fuchs, Manfred.},
      title = {International management : the process of  internationalization and market entry strategies /},
      publisher = {Springer Gabler,},
      address = {Berlin, Germany :},
      pages = {1 online resource},
      year = {2022},
      abstract = {This textbook for students and practitioners offers  answers to the most important questions and challenges of  international management. The main topics are presented and  discussed on three levels: (a) the macroeconomic and  institutional environment of the global economy, (b) the  international firms embedded as players in this  environment, and (c) the actual management decisions. The  focus is placed both on the characteristics of the  individual subject areas (macro-, meso- and  microperspective) and on the interdependent connections  between these areas. The main interest of this book lies in  an application-oriented analysis of the central strategic  management decisions in internationalizing companies. This  textbook has been recommended and developed for university  courses in Germany, Austria and Switzerland. Contents  Market entry strategies Theories in international  management (concepts and applications) Managerial  decision-making and entry strategies (theory vs. reality)  Core structure of the global economy and the  internationalizing firm The role of evolutionary theory and  decision-making in the process of internationalizing firms  The author Prof. Dr. Manfred Fuchs is Adjunct Professor of  International Management and heads the International  Management specialization of the Business Administration  masters degree program at the University of Graz. From 1989  to 1995 he was a research assistant at the Starnberger  Institut e.V.; 1997/1998 visiting professor at the College  d'Europe in Bruges. Manfred Fuchs has been working at the  University of Graz since 1995 and conducted extensive field  research in the Philippines, China, Colombia, Thailand and  Malaysia.},
      url = {http://library.usi.edu/record/1450757},
      doi = {https://doi.org/10.1007/978-3-662-65870-3},
}