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001450816 001__ 1450816
001450816 003__ OCoLC
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001450816 020__ $$a9783030304966$$q(electronic bk.)
001450816 020__ $$a3030304965$$q(electronic bk.)
001450816 020__ $$z9783030304959
001450816 0247_ $$a10.1007/978-3-030-30496-6$$2doi
001450816 035__ $$aSP(OCoLC)1349357966
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001450816 08204 $$a324.9730933$$223
001450816 1001_ $$aCosgrove, Kenneth M.,$$d1963-$$eauthor.
001450816 24510 $$aDonald Trump and the branding of the American presidency :$$bthe president of segments /$$cKenneth M. Cosgrove.
001450816 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2022]
001450816 264_4 $$c©2022
001450816 300__ $$a1 online resource (xi, 235 pages) :$$billustrations
001450816 336__ $$atext$$btxt$$2rdacontent
001450816 337__ $$acomputer$$bc$$2rdamedia
001450816 338__ $$aonline resource$$bcr$$2rdacarrier
001450816 4901_ $$aPalgrave pivot
001450816 504__ $$aIncludes bibliographical references and index.
001450816 5050_ $$a1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.
001450816 506__ $$aAccess limited to authorized users.
001450816 520__ $$aThis book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump's political marketing strategy privileged emotion -- particularly anger -- over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump's campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.
001450816 588__ $$aOnline resource; title from PDF title page (ProQuest Ebook Central platform, viewed February 3, 2023).
001450816 60010 $$aTrump, Donald,$$d1946-
001450816 650_0 $$aPresidents$$zUnited States$$xElection$$y2016.
001450816 650_0 $$aPolitical campaigns$$zUnited States$$xHistory$$y21st century.
001450816 651_0 $$aUnited States$$xPolitics and government$$y2017-2021.
001450816 655_7 $$aHistory.$$2fast$$0(OCoLC)fst01411628
001450816 655_0 $$aElectronic books.
001450816 77608 $$iPrint version:$$aCosgrove, Kenneth M., 1963-$$tDonald J. Trump and the branding of the American presidency.$$dCham : Palgrave Pivot, [2022]$$z9783030304959$$w(OCoLC)1140133522
001450816 830_0 $$aPalgrave pivot.
001450816 852__ $$bebk
001450816 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-30496-6$$zOnline Access$$91397441.1
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001450816 980__ $$aBIB
001450816 980__ $$aEBOOK
001450816 982__ $$aEbook
001450816 983__ $$aOnline
001450816 994__ $$a92$$bISE