@article{1450969,
      recid = {1450969},
      author = {Reeth, Daam Van,},
      title = {The economics of professional road cycling.},
      pages = {1 online resource :},
      abstract = {This volume brings together current academic research and  knowledge on the economics and management of professional  road cycling. Each chapter treats a particular economic  aspect of the sport, from organizational structure to  marketing, finance, media coverage, labor, strategic  behavior, and competitive balance. By discussing the  existing research and complementing it with the newest  concepts, ideas and data on professional road cycling, this  book sets an agenda for further academic research while  providing insights for all stakeholders in cycling:  governments, cycling's governing bodies, team managers,  race organizers, sponsors, media. Furthermore, the unique  characteristics of the sport of cycling explored within  this text inform broader management and industrial  organization research, as they extend analyses of team  labor, broadcast revenue generation, and sponsorship  financing models. Revised and updated for the second  edition, this volume includes new chapters on womens  professional road cycling, the economic impact of hosting  major cycling events, and the willingness to pay for  professional road cycling events. This book is equally of  interest to academic researchers, students studying sports  economics, and policy makers, such as race organizers, team  managers, and sponsors.},
      url = {http://library.usi.edu/record/1450969},
      doi = {https://doi.org/10.1007/978-3-031-11258-4},
}