Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups / Andrew Lim.
Lim, Andrew, author.
2022
JA85.2.N45
Available Online

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Title Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups / Andrew Lim.
Author Lim, Andrew, author.
ISBN 9783031153327 (electronic bk.)
3031153324 (electronic bk.)
9783031153310
3031153316
DOI https://doi.org/10.1007/978-3-031-15332-7
Published Cham, Switzerland : Palgrave Macmillan, 2022.
Language English
Description 1 online resource.
Item Number 10.1007/978-3-031-15332-7 doi
Call Number JA85.2.N45
Dewey Decimal Classification 658.800993
Summary This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Palgrave studies in political marketing and management.
Available in Other Form Political marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. Introduction
2. Palestine Solidarity Network Aotearoa
3. Israel Institute of New Zealand
4. Australia/Israel & Jewish Affairs Council
5. Australia Palestine Advocacy Network
6. Conclusion.

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