001450981 000__ 03632cam\a2200553\i\4500
001450981 001__ 1450981
001450981 003__ OCoLC
001450981 005__ 20230310004637.0
001450981 006__ m\\\\\o\\d\\\\\\\\
001450981 007__ cr\cn\nnnunnun
001450981 008__ 221107s2022\\\\sz\\\\\\o\\\\\001\0\eng\d
001450981 020__ $$a9783031153327$$q(electronic bk.)
001450981 020__ $$a3031153324$$q(electronic bk.)
001450981 020__ $$z9783031153310
001450981 020__ $$z3031153316
001450981 0247_ $$a10.1007/978-3-031-15332-7$$2doi
001450981 035__ $$aSP(OCoLC)1350381600
001450981 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dUKMGB$$dOCLCF$$dUKAHL
001450981 043__ $$au-nz---$$au-at---
001450981 049__ $$aISEA
001450981 050_4 $$aJA85.2.N45
001450981 08204 $$a658.800993$$223
001450981 1001_ $$aLim, Andrew,$$eauthor.
001450981 24510 $$aPolitical marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups /$$cAndrew Lim.
001450981 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2022.
001450981 300__ $$a1 online resource.
001450981 336__ $$atext$$btxt$$2rdacontent
001450981 337__ $$acomputer$$bc$$2rdamedia
001450981 338__ $$aonline resource$$bcr$$2rdacarrier
001450981 4901_ $$aPalgrave studies in political marketing and management
001450981 500__ $$aIncludes index.
001450981 5050_ $$a1. Introduction -- 2. Palestine Solidarity Network Aotearoa -- 3. Israel Institute of New Zealand -- 4. Australia/Israel & Jewish Affairs Council -- 5. Australia Palestine Advocacy Network -- 6. Conclusion.
001450981 506__ $$aAccess limited to authorized users.
001450981 520__ $$aThis book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability/accessibility, and connections to state actors through advocacy, public diplomacy, and nation branding. Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.
001450981 588__ $$aDescription based on print version record.
001450981 650_0 $$aMarketing$$xPolitical aspects$$zNew Zealand.
001450981 650_0 $$aMarketing$$xPolitical aspects$$zAustralia.
001450981 650_0 $$aPressure groups$$zNew Zealand.
001450981 650_0 $$aPressure groups$$zAustralia.
001450981 650_0 $$aArab-Israeli conflict$$xForeign public opinion, Australian.
001450981 655_0 $$aElectronic books.
001450981 77608 $$iPrint version:$$aLim, Andrew.$$tPolitical marketing and public diplomacy by pro-Israel and pro-Palestinian advocacy groups.$$dBasingstoke : Palgrave Macmillan, 2022$$z9783031153310$$w(OCoLC)1346315904
001450981 830_0 $$aPalgrave studies in political marketing and management.
001450981 852__ $$bebk
001450981 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-15332-7$$zOnline Access$$91397441.1
001450981 909CO $$ooai:library.usi.edu:1450981$$pGLOBAL_SET
001450981 980__ $$aBIB
001450981 980__ $$aEBOOK
001450981 982__ $$aEbook
001450981 983__ $$aOnline
001450981 994__ $$a92$$bISE